Senior Campus Marketing Manager

# Senior Campus Marketing Manager United States1 hour agoID 4918540

Price on request## Details

Employment type:

Full-time Remote:
Yes Company:
Code Path Level :
Senior## Description Code Path  is the largest educator of college computer science students in the country. We've trained over 50,000 students from more than 1,000 universities. Our partners include Amazon, Google, and other leading technology companies. After nearly a decade of training technical talent, we launched a $150M initiative with Anthropic to prepare people for careers in AI.
We're expanding into new markets and growing our team as AI changes the workforce. People joining Code Path now will help shape this next stage of our work.
We believe technical skills create opportunities. Our goal is to train millions of learners and create lasting economic impact. If you want to build something new, take ownership, and see the results of your work, this is a place to do it.
About the Role

Location:

Remote (US), with travel about once a month  Role Type:
Full-Time  Reporting to:
Head of Higher Ed  Compensation: $110,000 to $150,000 per year    More than 50 colleges and universities offer Code Path courses for credit, taught by their own faculty or by Code Path. For a student, a seat in one of those courses means industry-vetted learning and career support built into the degree they're already earning. The courses only change outcomes if students know they exist and sign up.
That's your job. Students find us through a professor who mentions the course before registration opens, an advisor who forwards a note, a club event, or a friend who took the course last term. Most of that reach happens through people on campus, so your work is making it easy for faculty, advisors, career services, club leaders, alumni, and Tech Fellows to carry the message for us.

You'll build all of it: the toolkits and campaigns they share, the campus presence, and the student community that recruits the next cohort. You'll be measured on how many students enroll and stay through add/drop, because each filled seat is one more student getting the training we exist to provide.
You'll be a dedicated partner to our Higher Education partnerships team, who own the relationships with faculty and campus leadership, and you'll own the student side of every partner campus. Some weeks that means building a one-pager a department chair can forward on Monday, tuning an email sequence on a Wednesday, and representing Code Path at a hackathon on Friday. You'll be building this function from the ground up and you need to decide in advance how we show up and what we expect back.
What you'll own    Partner activation and campaign development    
• Build and run a term playbook for each for-credit partner, from awareness through add/drop    
• Equip faculty, advisors, career services, and club leaders to market Code Path courses with toolkits, talking points, and assets they can forward    
• Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion    
• Run virtual info sessions and campus landing pages that end with a clear path to register    
• Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence    Student community building    
• Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community (Discord and similar)    
• Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like Color Stack, NSBE, and SHPE    
• Plan the event calendar a term ahead, with a clear standard…