Freelance Senior Paid Search Manager

We're looking for a Senior or Supervisor-level search specialist to help lead paid search for our Healthcare and Life Sciences clients, with paid social responsibilities for select accounts. Day to day, you'll plan, build, and optimize search programs (Google Ads Search and You Tube, potentially Bing) and run paid social campaigns where a client's program calls for it, working closely with account managers and the broader media team.

Experience with pharmaceutical and other highly regulated advertising is a plus as we continue to grow in that space. Depending on experience, this role will be hired at the Senior or Supervisor level and will report directly to the Senior Media Director, who heads the Paid Media department.

• Own Google Ads campaigns across Search and You Tube for Healthcare and Life Sciences clients, from strategy and build through optimization and reporting; potentially support Bing campaigns.
• Manage budgets, bids, keywords, and testing, and report on results with clear insights and recommendations.

• Plan, build, and manage paid campaigns across Meta, Linked In, X, and Reddit for clients whose programs include social.

• Build internal processes that keep campaigns moving on schedule and serve as a client point of contact alongside the Account Manager.
• Mentor and train other media team members as the discipline and its processes mature.

• Shape compliant approaches to reaching hard-to-find and protected patient populations using de-identified condition-based audiences, contextual targeting, and privacy-safe data partners.
• Apply experience with NPI-based identity resolution and healthcare-specific programmatic platforms to guide HCP campaigns.
• Bring working knowledge of FDA/OPDP requirements, fair balance, Important Safety Information (ISI), and claims substantiation; help shape internal processes in partnership with the in-house MLR/medical team.

• 3+ years of hands-on paid search experience (typically 3-5 years at the Senior level, 5+ at the Supervisor level), with a track record of managing budgets and reporting on performance across multiple platforms.
• Paid search expertise from strategy through implementation, reporting, and management, including Google Ads Search and You Tube programs.
• Paid social experience running Meta and Linked In campaigns for select clients alongside search; X and Reddit experience a plus.
• Strong communication skills and comfort working directly with clients and account teams.

• Experience with Google Analytics, Adobe, GTM, and related tools.
• Experience with Bing/Microsoft Advertising.
• Agency-side experience supporting multiple clients or brands simultaneously, ideally in healthcare or life sciences.
• Direct pharmaceutical or highly regulated healthcare advertising experience on DTC or HCP campaigns.
• Experience navigating Google pharmaceutical manufacturer certification or comparable platform healthcare policies.
• Familiarity with HIPAA-related constraints on health-data targeting and measurement, tracking-pixel risks, and compliant healthcare tagging/measurement vendors.
• Comfort working with client-side medical, legal, and regulatory stakeholders and with MLR review platforms such as Veeva Promo Mats.

• Paid Search:
  Google Ads (Search, You Tube);
  Microsoft/Bing (potentially).
• Paid Social (select clients):
  Meta, Linked In, X, Reddit.
• HCP (nice to have):
  PulsePoint, Deep Intent, Doceree, Optimize Rx.
• DTC Audience (nice to have):
  Swoop, Experian Health Audiences.

We are proud to offer a comprehensive benefits package to all of our employees:

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions.
• 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan.
• Parental Leave. Generous paid time off for parents to bond with their newest addition.
• Professional Development. Each employee has an annual budget to allocate to professional development opportunities.
• And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!

At CG Life, we recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to…