Marketing Specialist

Lycée International de Houston is seeking a versatile and highly motivated Web & Marketing Specialist to support and enhance the school’s digital presence, website performance, marketing initiatives, and event coordination. This role blends technical expertise in web development with creativity in marketing and communication. The ideal candidate will have a strong background in website development, digital advertising, CRM tools, social media strategy, content creation, and visual branding.

This individual will also support school events by assisting in setup and tear-down, capturing photos and video content, and uploading media to the school’s website and social platforms. Participation in event planning meetings is required.

• Design, code, update, and maintain the school’s websites using Word Press, Elementor, and cPanel.
• Ensure functionality, accessibility, mobile optimization, and user-friendly design.
• Develop custom solutions for school portals (Admissions, Accounting, Student, Parent, Health portals).
• Regularly test and optimize the website for speed, usability, and security.
• Ensure compliance with FERPA and web accessibility standards.

Responsibilities:

• Maintain and enhance our custom-built school admission system, including dynamic forms and workflows.
• Troubleshoot, debug, and optimize both backend and frontend components.
• Collaborate with the Admissions and Marketing teams to implement new features and improve user experience.
• Maintain documentation, perform updates, and manage version control.

Required Skills:

• Experience working with MySQL and custom database schemas.
• Strong experience with Formidable Forms for building, customizing, and extending complex form-based workflows within Word Press.
• Understanding of Word Press development, short codes, hooks, and plugins.
• Backend integration, API consumption, and secure data handling practices.
• Familiarity with Git/Git Hub for version control.
• Comfortable with server environments (cPanel, WHM, FTP, or VPS).
• Ability to work independently, follow project timelines, and communicate effectively with non-technical teams.

• Plan, execute, and optimize campaigns using Google Ads, Google Analytics (GA4), Google Tag Manager, and Meta Business Suite.
• Track campaign performance and make data-driven recommendations.
• Maintain and manage SEO strategies and performance reporting.

• Proficient in SEMrush for SEO and digital marketing analysis
• Conduct keyword research to support content strategy and PPC campaigns
• Perform competitor analysis to identify market opportunities and threats
• Monitor and improve organic search rankings through technical and on-page SEO audits
• Track and analyze backlink profiles, domain authority, and SERP positions
• Generate actionable reports on SEO performance and keyword trends
• Use SEMrush tools for site audits, content optimization, and traffic analysis
• Manage and grow the school’s social media presence on Facebook, Instagram, Twitter, You Tube, Linked In, etc.
• Create, schedule, and monitor posts; engage with followers and generate community engagement.
• Align all digital and print content with the school’s brand guidelines.

• Design flyers, brochures, social media graphics, and promotional materials using Adobe Creative Suite, Canva, and MS Office.
• Capture and edit event photos and videos.
• Upload media to the website and social channels promptly.

• Attend event planning meetings and collaborate with the Communications and Events teams.
• Assist in setup and tear-down of school events (e.g., Open House, Winter Show, Graduation).
• Document events through photos and videos for internal and promotional use.
• Work closely with school administrators, IT, Admissions, teachers, and the leadership team.
• Translate technical ideas into accessible language for non-technical staff.
• Ensure consistency of brand messaging across all platforms and departments.

• Bachelor’s degree in Marketing, Web Development, Digital Media, or related field.
• Minimum 3–5 years of experience in digital marketing and website…