Digital Marketing Specialist

Description

Provide a concise overview of the role and the company.

Who We Are

Priority Power is an independent energy management services and consulting firm. We act as an extension of our client’s staff to develop and implement strategies that mitigate risk and overcome challenges associated with managing energy data, supply, demand, and delivery infrastructure. By leveraging our deep experience and resources, combined with unsurpassed commitment, Priority delivers financial and operational improvements to our clients as their trusted energy advisors.

Our

Mission

Our mission is to lead the energy transition with innovative client-focused solutions built upon integrity, trust, and transparency.

Position Summary

Full-time | Hybrid – 2 days/week at 777 Post Oak Blvd., Houston, TX

The Digital Marketing Specialist will support and execute multi-channel digital marketing initiatives with a strong focus on Linked In social media management, digital campaign execution, Salesforce integration, and performance analytics. This junior- to mid-level role (2–5 years of experience) is ideal for a highly organized, analytical, and detail-oriented professional who thrives in a fast-paced, data-driven environment. You’ll manage corporate social platforms, implement baseline marketing metrics, track progress over time, optimize digital campaigns, and help ensure accurate data flow and automation between marketing tools and Salesforce.

Key Responsibilities Social Media & Campaign Execution

• Own and manage Priority Power’s presence on Linked In, including scheduling content, monitoring engagement, and optimizing performance.
• Occasionally execute and maintain paid social and digital advertising campaigns (primarily Linked In Ads; may include Google Ads and display).
• Maintain campaign calendars, assets, timelines, and deliverables to ensure smooth execution.
• Assist with multi-channel marketing initiatives across paid media, SEO, email, and digital outreach.

Content, Website & Digital Support

• Update and maintain landing pages, and digital assets using CMS tools (e.g., Hub Spot, Pardot / Salesforce Marketing Cloud).
• Assist with marketing emails and digital communications, ensuring proper Salesforce integration and automation triggers.

Analytics, Reporting & Optimization

• Establish baseline digital marketing metrics and track progress over time.
• Report on progress, including clicks, conversions, engagement, cost per lead, and channel performance.
• Use Salesforce, Google Analytics, and social media analytics tools to improve tracking accuracy and identify optimization opportunities.
• Support marketing data maintenance, lead routing workflows, and integrations that ensure accurate syncing between platforms.

Requirements

• 2–5 years of experience in B2B digital marketing, with hands‑on experience in social media management (Linked In preferred), data analytics, and digital campaign execution.
• Working knowledge of Salesforce integrations or automations.
• Strong analytical mindset with the ability to interpret data, identify trends, and provide insights.
• Highly detail‑oriented and process‑driven with strong organizational skills and ability to manage multiple projects simultaneously.
• Self‑motivated and proactive, with the ability to learn new tools and work both independently and collaboratively.
• Excellent written communication skills.

Nice to have qualifications:

• Skilled in digital advertising platforms (Linked In Ads, Google Ads), Google Analytics, and CMS tools.
• Working experience in energy, power, oil & gas, or industrial manufacturing sectors.

Why Choose Priority Power? Empowered to Make an Impact in a Values-Driven Energy Future

At Priority Power, we’re more than just an energy company—we’re a purpose-driven team dedicated to transforming the future of energy through meaningful work, empowered people, and enduring partnerships. We invite mission-minded professionals to grow with us in a culture defined by trust, collaboration, and real outcomes.

Values-Driven Culture

We lead with integrity, customer focus, and accountability—prioritizing ethics and purpose in every decision we make. Our culture is rooted in doing what’s right for our clients, our…