US - Marketing Professional Senior

Marketing Automation Specialist (SFMC) – Wealth Management

MAX BILL RATE **
* We have an immediate opening for a Marketing Automation Specialist. The ideal candidate should have a minimum of 5+ years of experience in Salesforce Marketing Cloud and digital marketing, with a background in Financial Services considered a plus.

• 5+ years in digital marketing; 4+ years managing email campaigns.
• Proficient in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, Content Builder, Personalization, Intelligence, Distributed Marketing).
• Strong analytical skills, attention to detail, multi‑tasking, and creative problem‑solving in a fast‑paced environment.
• Proficient in HTML, CSS, AMPscript, JavaScript, and SQL.
• Familiarity with Salesforce CRM (SFDC) preferred.
• Bachelor’s degree in marketing or a related field, or equivalent professional experience.

• Build highly personalized, responsive email templates using AMPscript, HTML, CSS, JavaScript, and SQL; create modular, reusable dynamic content blocks that scale and support multiple journeys and campaigns.
• Conduct A/B and multivariate testing on templates, content, and journey logic; use results to refine campaigns and continuously improve.
• Partner with Marketing, Sales, and IT teams to align journey and email strategies with business objectives.
• Manage segmentation, list management, SQL‑driven automations, and data cleansing to ensure accurate targeting and compliance.

• Salesforce Marketing Cloud Certification (preferred).
• Experience with responsive email design and automated email journeys.
• Familiarity with Salesforce CRM (SFDC) and other SFMC Studios (Journey, Automation, Mobile, Advertising, Personalization (MCP), Intelligence (MCI)).
• Experience implementing dynamic content using AMPscript (must).
• Experience with email testing software (e.g., Email on Acid).
• High‑level expertise in Microsoft Office, especially Excel.
• Experience with list segmentation and large data sets.
• Knowledge of current email best practices and new technology.
• Experience with Claravine is a plus.
• Basic knowledge of SQL queries and APIs is a plus.
• Knowledge of Aprimo Project Management Software.

• Strategic thinker with strong execution skills and a can‑do attitude.
• Exceptional attention to detail and a sense of project ownership.
• Strong project planning, organization, and execution skills.
• Ability to prioritize and manage multiple projects under tight deadlines.
• Comfortable working independently and as part of a team.
• Ability to work autonomously in a fast‑paced environment.
• Excellent verbal, written and presentation skills.
• Willing to ask questions and seek help when needed.
• Ability to derive solutions from existing processes.

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.