SEO Content Writer​/Content Strategist

Position: SEO Content Writer / Content Strategist

Are you our future content writer?

We’re looking for an all-star content writer to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in The Custom Closets and Organized Storage Solutions Industry
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Our content writer must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with written content performance, content management, and analytics.

Responsibilities:
Content Writing and Strategy Execution

• Produce both weekly blog content (3+ posts/week) and premium conversion assets (ebooks, pillar pages, guides, pricing/FAQ-style resources) tied to lead-gen and nurture paths.
• Build and run a 90-day content calendar (with sales input) by interviewing internal experts/customers, editing/proofreading, and producing consistent thought-leadership content.

SEO & Website Optimization

• Lead SEO strategy and execution for the website and content: keyword/topic planning, on-page optimization, internal linking, and content refreshes to improve rankings and visibility.
• Optimize blog and offer pages for conversion and performance, including CTAs, form placements, pillar/cluster structure, and technical/content hygiene that improves user experience and search discovery.

Email Marketing & Lead Nurturing

• Own email marketing execution: newsletter planning, writing, and scheduling to promote new content and keep the audience engaged.
• Build and maintain automated workflows (welcome, nurture, re-engagement) that route leads to the right next step and support sales follow-up.
• Use performance insights to continuously improve: subject lines, segmentation, timing, and CTA performance to increase conversions from email to consult/form fill.

Social Media Posting

• Publish on social media multiple times per week to drive community engagement and extend the reach/lifespan of high-performing content.
• Create a repeatable social distribution system: content repurposing (snippets, clips, carousels), campaign-style promotion for offers/pillar pages, and consistent posting cadence.
• Coordinate social topics with the editorial calendar so social supports the same revenue topics (FAQs, pricing, comparisons, problems/solutions) and lead-gen goals.

Data Analytics

• Track and report on content and channel performance, using analytics to prioritize topics, improve distribution, and iterate on what drives pipeline.
  
  Own KPI monitoring and insights across: organic traffic growth, lead conversion rate, form fills on content offers, and first-touch attribution (organic search).
• Use AI and analytics tools to increase efficiency and decision quality: identify content gaps/opportunities, evaluate performance, and streamline distribution/reporting

Educational background

A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

Skills and Preferred knowledge

• 3–5 years of relevant professional experience
• Experience carrying out SEO projects and tasks
• Experience managing social media - especially Meta
• Experience writing newsletters
• Experience managing blog posts
• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Clear articulation of the business goal behind creating a piece (or series) of content.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
• An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.
• Incredible people skills.
• Has experience with programs such as Hub Spot, Google Analytics, Google Search Console, and SEMRush.
• Has interviewer skills and is a curious and thoughtful listener.
• Understands how to use data to inform all strategic decisions.
• Operates well with giving and receiving feedback.
• Bonus skills:
  Hub Spot experience, print or broadcast journalism training.

Benefits/Perks

• Note, some may include:
  Health and dental
• 401k Retirement plan with company match
• Competitive compensation levels
• Training and career development
• Mentorship from other teams
• Amazing team culture
• Paid Time Off

About us

Space Manager Closet is the fastest growing companies in the closet and home organization solutions industry in Houston. At Space Manager Closets, we pride ourselves on working hard, enjoying what we do, and exceeding our customers’ expectations. At Space Manager  Closets, we’re not just designing custom storage solutions — we’re transforming lives, one space at a time.

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