Digital Marketing Specialist

Responsibilities

• Own and manage Priority Power’s presence on Linked In, including scheduling content, monitoring engagement, and optimizing performance
• Occasionally execute and maintain paid social and digital advertising campaigns (primarily Linked In Ads; may include Google Ads and display)
• Maintain campaign calendars, assets, timelines, and deliverables to ensure smooth execution
• Assist with multi-channel marketing initiatives across paid media, SEO, email, and digital outreach
• Update and maintain landing pages, and digital assets using CMS tools (e.g., Hub Spot, Pardot / Salesforce Marketing Cloud)
• Assist with marketing emails and digital communications, ensuring proper Salesforce integration and automation triggers
• Establish baseline digital marketing metrics and track progress over time
• Report on progress, including clicks, conversions, engagement, cost per lead, and channel performance

• 2–5 years of experience in B2B digital marketing, with hands‑on experience in social media management (Linked In preferred), data analytics, and digital campaign execution
• Working knowledge of Salesforce integrations or automations
• Strong analytical mindset with the ability to interpret data, identify trends, and provide insights
• Highly detail‑oriented and process‑driven with strong organizational skills and ability to manage multiple projects simultaneously
• Self‑motivated and proactive, with the ability to learn new tools and work both independently and collaboratively
• Excellent written communication skills

• Skilled in digital advertising platforms (Linked In Ads, Google Ads), Google Analytics, and CMS tools
• Working experience in energy, power, oil & gas, or industrial manufacturing sectors

• Flexible Work Environment