Director, Consumer - AI-Native; ATX

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.
Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are looking for a Director, Consumer Growth (AI-Native) to own paid and organic acquisition for the Consumer business and build the agent infrastructure that runs it. This is a hands‑on role: you will set strategy across paid social, paid search, SEO, and organic, then build and operate the AI agents that execute media buying, creative iteration, and reporting with limited day‑to‑day human direction.

You are the person who decides what the agents do, builds the systems that let them do it, and steps in when they can't.

You will turn growth opportunities into sharp commercial hypotheses, test them fast, and decide what deserves investment and scale, grounded in customer needs and unit economics. Secondarily, you will extend this same approach into new revenue vectors for the business: fast prototypes, landing pages, and fake‑door tests that validate commercialization ideas before we commit real investment.

Build and operate the AI agent infrastructure for growth

• Design and build the agent orchestration layer that runs paid media with limited human direction, using tools such as Grokbot, Ryze, Claude, and platform‑native AI (Advantage+, Performance Max, automated bidding).
• Build an AI-assisted creative engine that generates, tests, and iterates ad concepts at high volume, within healthcare advertising policies and compliance standards.
• Define what agents own outright, what needs human review, and how failures get caught, and stay close enough to the work to prototype and troubleshoot it yourself.

• Own paid acquisition across paid social (Meta, Tik Tok, and emerging platforms) and paid search (Google, Bing): strategy, budget, bidding, audiences, and day‑to‑day optimization.
• Own organic acquisition, including AEO/GEO, SEO, and content, leveraging the AI architecture above.
• Manage a media budget of $5M+ annually against CAC, ROAS, and payback targets, reallocating spend weekly based on performance.
• Lead measurement in a privacy‑constrained environment: incrementality testing, attribution, MMM‑informed planning, and HIPAA‑aware tracking.
• Manage agency and freelance partners, holding them to clear performance standards.

• As a secondary focus, identify new revenue vectors for the business and validate them fast with landing pages, fake‑door tests, and quick prototypes before committing real investment.
• Run a repeatable system for moving from insight to prototype to experiment to scale decision on new commercialization ideas.

• Lead and develop a small, high‑output pod, managing a blended team of AI agents and contractors and matching each task to the right mix of the two, partnering closely across product, engineering, marketing, analytics, and compliance.

In the first 90 days

• Audit paid, organic,…