Lead Adobe Campaign Developer

We are seeking a Lead Adobe Campaign Developer to spearhead the implementation of Adobe Campaigns for one of the major US consumer lenders.

• Define and drive the marketing technology strategy and roadmap to meet organizational goals
• Lead the design, architecture, and delivery of complex marketing campaigns using Adobe Campaign Classic (custom resources, real-time events, workflows, content blocks, fragments, typology rules, etc.)
• Establish standards and governance to ensure the quality, integrity, and accuracy of customer data for effective targeting
• Architect and implement scalable marketing automation processes for efficient campaign execution across the enterprise
• Define best practices for dynamic content and personalization to enhance customer engagement
• Oversee A/B testing frameworks, performance analysis, and continuous campaign optimization
• Deliver executive-level reporting, actionable insights, and data-driven recommendations to stakeholders
• Mentor and provide technical leadership to a team of Adobe Campaign developers, conducting code reviews and knowledge-sharing sessions
• Collaborate with cross-functional teams, clients, and stakeholders to translate business needs into technical solutions
• Own technical decision-making, solution design, and delivery accountability across the engagement

• 5+ years of demonstrated experience in Digital Marketing using Adobe Campaign Classic (V7/V8)
• 1+ years of proven experience leading development teams and owning end-to-end delivery of Adobe Campaign implementations
• In-depth expertise in Adobe Campaign Classic use cases, architecture, best practices, and campaign management
• Strong proficiency in HTML, CSS, and Java Script
• Advanced skills in REST API services for integration with upstream/downstream systems
• Strong competency in SQL, including performance tuning and complex data modeling
• Experience in solution architecture, estimation, and technical pre-sales activities
• Excellent communication, stakeholder management, and client-facing skills
• Excellent command of written and spoken English (B2+ level)

• Deep expertise in APIs and enterprise integration patterns
• Experience with Adobe Experience Cloud ecosystem and broader Mar Tech stack Adobe Campaign certification(s)