Senior Consultant

Job Description

Senior Consultant in SEO/AI Discoverability
As a Senior Consultant in SEO/AI Discoverability at Credera, you will help enterprise organizations adapt to how people discover, research, and evaluate brands across traditional search and AI-powered experiences such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. Working across search, content, digital strategy, analytics, technology, and customer experience, you will analyze user intent and brand discoverability, identify unmet audience needs, and translate insights into recommendations and targeted content, experience, and page-level improvements.

Agency
Credera

Job Function
Consulting

Job Subfunction
Marketing Consulting

Job Description

Senior Consultant in SEO/AI Discoverability
As a Senior Consultant in SEO/AI Discoverability at Credera, you will help enterprise organizations adapt to how people discover, research, and evaluate brands across traditional search and AI-powered experiences such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. Working across search, content, digital strategy, analytics, technology, and customer experience, you will analyze user intent and brand discoverability, identify unmet audience needs, and translate insights into recommendations and targeted content, experience, and page-level improvements.

What You’ll Do

Understand User Intent & Discoverability

• Analyze user needs, search behavior, prompts, queries, and decision journeys to determine audience intent and information needs.
• Evaluate client visibility across organic search, AI-powered search, and large language models.
• Assess branded and non-branded intent, competitive visibility, citations, mentions, recommendations, source authority, and third-party influence.
• Identify gaps where client experiences do not meet audience needs or competitors and third-party sources provide stronger answers.
• Determine how content, technical, authority, and experience factors affect discoverability.

Translate Insights Into Strategy & Action

• Translate user intent and discoverability insights into prioritized recommendations spanning marketing strategy, technology, measurement, and page-level content and experiences.
• Identify opportunities to improve high-value content and decision-support experiences, including product information, FAQs, comparisons, and educational content.
• Recommend improvements to content architecture, customer journeys, taxonomy, internal linking, structured information, and digital experiences.
• Contribute to strategic roadmaps that balance near-term optimization with long-term transformation, helping clients align marketing priorities, digital investments, and ways of working with changing discovery behavior.

Deliver Client Work & Enable Execution

• Execute defined client work streams and deliverables from analysis through recommendations and delivery, partnering with managers and multidisciplinary teams, building stakeholder alignment, and supporting and mentoring junior team members as opportunities arise.
• Turn ambiguous business questions into structured hypotheses, analyses, workplans, and actionable next steps.
• Present complex findings and recommendations as clear business implications and implementation requirements for working teams, technical and non-technical audiences, and, with support from senior team members, executives.
• Connect SEO and AI discoverability strategy to marketing, content, product, UX, analytics, engineering, and technology priorities, identifying the cross-team dependencies needed to move work forward.

Measure, Optimize & Grow the Capability

• Contribute to measurement approaches that connect organic search and AI discoverability performance—including visibility, referrals, citations, mentions, recommendations,…