General Manager - University of Houston

Position Title: General Manager - University of Houston

Requisition : R100943

Location: Houston, TX

Full/Part-Time: Full time

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences.

With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Powering the connection of fans to the brands and experiences they love.

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is seeking a proven General Manager (GM) to lead our Sports Properties team and serve as the primary Learfield liaison to the university’s Athletics Department. This position plays a central role in overseeing the school’s comprehensive athletics multimedia rights agreement and corporate partner platform, while building and sustaining trusted relationships across campus. As a highly visible leader, the GM is responsible for driving results, growing revenue, and ensuring a successful, long-term partnership between Learfield and the university.

In this role, you will lead a high-performing team to deliver innovative, client-focused solutions that align with both Learfield’s goals and the university’s strategic vision. You’ll manage day-to-day operations of the property, coach and develop staff, and foster a collaborative, accountable team culture. Success in this role requires a strong command of sponsorship sales, university partnerships, and operational excellence. You’ll partner closely with regional and corporate stakeholders, university leadership, and brand partners to maximize revenue opportunities, uphold Learfield standards, and support the mission of college athletics.

• Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and university leadership.
• Oversee the execution of the multimedia rights agreement and ensure alignment with the university’s values, brand standards, and strategic priorities.
• Lead the property team, including sales and activation staff, providing coaching, performance feedback, and professional development.
• Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.
• Cultivate and sustain strong relationships with local, regional, and national sponsors as well as key university stakeholders.
• Collaborate with the Team S/VP and corporate support teams (e.g., marketing, research, digital, legal) to optimize sales strategy and execution.
• Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.
• Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.
• Model and foster a positive, inclusive, and team-first culture across the property and broader organization.
• Build and maintain strong relationships with university partners, athletic department staff, and internal…