Strategic Growth Manager

Job Summary:

We are seeking a Strategic Growth Manager (Marketing Consultant) with 10+ years of marketing consulting experience, including 5-10 years in an agency setting, to join our team. The ideal candidate is a strategic, business-savvy problem-solver with a passion for driving growth. You will be responsible for building and nurturing client relationships, translating complex business challenges into targeted marketing and communication strategies, and overseeing their successful execution.

This role requires a high level of discernment and strong business acumen. You should be able to guide clients and internal teams with confidence and humility, balancing high-level strategy with hands-on implementation. Your main goal is to help clients grow revenue by aligning sales and marketing teams, improving their marketing efforts, and delivering measurable business results.

• Client Advocacy: Act as the client’s voice within Blue Byrd, advocating for their perspective and providing clear, relevant feedback to ensure all deliverables align with strategy and branding—while offering guidance on branding, positioning, communications, and broader marketing initiatives. Take ownership of driving client business goals and objectives, clearly communicating them to the team, and ensuring they remain top of mind throughout project execution.
• Client Management: Develop and maintain strong, long-term relationships with existing clients. Serve as the primary point of contact for clients and act as their trusted advisor, ensuring clients have the information, context, and insights they need to make informed decisions throughout their journey with Blue Byrd.
• Workshop Leadership: Serve as project lead for workshop engagements, holding ultimate accountability for market research and the delivery and presentation of playbooks and other key outputs—ensuring all deliverables are completed on time, accurate, and actionable.
• Strategic Planning & Agency Support: Partner with clients to understand their business objectives, challenges, and market dynamics, then help shape comprehensive marketing and communications plans that drive results. Work alongside project managers to ensure these strategies are executed effectively, measured against goals, and refined as needed for maximum impact.
• Marketing Strategy Development & Oversight: Create and implement marketing strategies and plans that align with client objectives and budgets. Provide direction on marketing efforts and tools to ensure strategies are both actionable and results-driven.
• Account Growth: Identify strategic opportunities to expand our services within existing client accounts. Work closely with the sales and marketing teams to upsell and cross-sell relevant offerings, ultimately contributing to the company's revenue growth.
• Problem Solving: Approach complex business and marketing challenges with a solutions-oriented mindset, leveraging data, market insights, and cross-functional expertise to deliver innovative recommendations that will deliver high-impact outcomes.
• Budget & Financial Oversight: Develop and manage annual account budgets or large scopes of work with precision, including creating accurate estimates, tracking expenses, and ensuring invoices align with agreed scopes.
• Market Research: Stay up-to-date with industry trends, competitive landscape, and best practices. Leverage this knowledge to proactively identify new opportunities and propose innovative strategies to clients.
• Performance Measurement: Establish metrics and KPIs for all initiatives to evaluate the success of marketing campaigns and communications initiatives. Provide clients with regular reports and insights on their campaigns' performance.
• Team Enablement: Work closely with and empower cross-functional teams, including sales, marketing, creative, and data analytics, by providing all pertinent information, strategic context, and client insights up front, allowing them to deliver cohesive and effective client solutions.
• Strategic
  
  Collaboration:
  
  Leverage team expertise to proactively identify opportunities, anticipate challenges, and ensure all efforts support the client’s…