Brand Activation Manager

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$68,640.00/yr - $78,000.00/yr

Market Manager. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Stella Artois brand. As a pivotal member of our team, you will lead the charge in ensuring Stella Artois remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts.

Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast‑growing company driven by groundbreaking ideas and an innovative culture.

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsor ships, and promotions.
• Manage all aspects of the Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Manage local asset distribution ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Produce activation recaps, metrics, and overall event success reports.
• Manage local budget and budget reporting/reconciliation.
• Perform pre‑calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week (expense reporting, weekly recaps, BA survey audits, timesheet approvals, etc.).
• Possess knowledge of local nightlife, events, and local alcohol beverage laws.
• Assist in the analysis of sales and market/territory data used to provide consultation for under‑performing accounts.
• Manage events in person.

• Must be of legal drinking age (21+).
• At least 2 years of beverage company and/or distributor experience.
• Driving is an essential function; must maintain a valid current driver’s license.
• Must have reliable transportation.
• Access a computer with Microsoft Office and home internet access.
• Proficient in Excel and PowerPoint.
• Personal smartphone for communication/reporting while in the field.
• Available to work 40+ hours per week, including nights and weekends.
• Prior experience with event production and management of brand ambassador teams, brand promotion, working with wholesalers and accounts, brand sampling preferred.
• Able to lift up to 40 lbs.
• Must be able to travel for mandatory training at program launch.
• Excellent written and verbal communication skills.
• Professional demeanor and strong work ethic.
• Strong leadership and communication skills.
• Organizational skills to meet weekly deadlines.
• Live in the market for the full duration of the program.

• Competitive salary.
• Monthly auto & tech stipend.
• In‑person training.
• Opportunity for bonus and recognition.
• Training and career development with Advantage.
• Opportunity to represent innovative and fast‑growing brands.
• Opportunity for professional development and career advancement within Anheuser‑Busch.

Job Will Remain Open Until Filled