Digital Marketing & Communications Manager

Join our team at Houston Parks Board (HPB) in Houston, Texas, celebrating its 50th anniversary in 2026. We are seeking a Digital Marketing & Communications Manager to help tell our story. This role supports HPB’s Advancement and Engagement team through digital marketing assets including multi-platform social media channels, email marketing tools, website development, content management, and communication strategies. Houston Parks Board is a nonprofit organization working to expand, improve, and protect parks and green space across the Houston region.

Through partnerships with the City of Houston, Harris County and local communities, we are building a greener, healthier, and more connected city for everyone.

• General support for the Communications and Engagement, Advancement, and Programming teams
• Assist the Director of Communications & Engagement in developing communication strategies, including writing or editing press materials, articles and blogs, producing flyers, signs, and other necessary materials
• Manage all aspects of HPB’s social media presence including Facebook, Twitter (X), Linked In, and Instagram
• Develop HPB’s annual social media strategy by setting goals, and measurable objectives
• Develop a weekly social media content calendar and create all associated graphics and copy
• Attend events and meetings to post live coverage as needed
• Develop engagement strategies to grow followers and build relationships with parks and bayou greenways users and the audience at-large
• Maintain monthly social media analytics, evaluate the effectiveness of social media platforms and tactics, provide monthly reports
• Administer and update the website on a regular basis, including development and management of a citywide parks event calendar
• Collect and develop content, organize, edit, produce and distribute a monthly newsletter, and annual report; including collaboration on articles, blogs, calendars, and schedule of events
• Manage and organize photography needs and storage
• Using Mailchimp, design, prepare, and distribute email marketing content in addition to monthly newsletter
• Maintain accurate and up-to-date email lists in Mailchimp
• Implement campaigns to grow HPB’s newsletter contact database

• Generate original photo and video content fitting to each social media platform, the HPB website, newsletter, and other communication assets
• Catalog user-generated and other external content
• Maintain and evaluate current social media strategies and trend

• Increase impressions and overall engagement organically
• Respond to messages and comments within 24 hours, when appropriate
• Help create and implement internal and external HPB messaging

• Collaborate with Director of Communications & Engagement to plan and execute content related to long-term projects and HPB’s strategic plan
• Collaborate with teams to make website updates

• From other HPB staff, vendors, and others

• Bachelor’s degree in journalism, communications, marketing, public relations or related field
• 6+ years of relevant professional experience
• Proven experience in social media; including channels like Facebook, Instagram, Twitter (X), Linked In
• Demonstrable experience with social media analytics, web traffic metrics, and SEO
• Excellent writing, editing, presentation and communication skills
• Tactical understanding of media relations
• Good time management skills and ability to meet strict deadlines
• Photo and video creation and editing knowledge
• Efficient in Mailchimp and managing mailing lists
• Experience working in Canva, Adobe Creative Suite or related design programs
• Local environmental training and/or experience a plus
• Proficient in Microsoft Office products, including Word, Excel and Power Point

• High proficiency in relevant social media and trends
• Proven computer skills with an emphasis on website administration with experience in HTML/CSS and a general understanding of basic back-end coding
• Self-starter mentality with little direction necessary, desire to learn and…