Brand Manager

Brand Experience Manager – Growth‑Oriented Energy Company

Reporting to the Director of Customer Experience.

Key activities include:

• Define and evolve the brand’s voice, visual language, and personality across physical and digital channels.
• Ideate and implement brand‑enhancing visuals and experiences in‑store.
• Ensure brand consistency across store environments, packaging, pump decals, uniforms, in‑store signage, and customer communications.
• Collaborate with the loyalty team to deliver a brand‑aligned customer experience through digital.
• Develop and maintain brand guidelines and playbooks for internal and external partners.
• Work with cross‑functional teams to evaluate new initiatives, ensuring brand alignment and impact on customer perception.
• Monitor brand health metrics and contribute to strategies that increase brand equity, emotional connection, and repeat visits.
• Brand positioning, identity systems, and multi‑channel marketing.
• Managing creative projects and working with designers, agencies, or in‑house creative teams.

Qualifications

• Bachelor’s degree or equivalent experience preferred.
• Minimum 3 years of experience in brand marketing, customer experience, or retail marketing, ideally in consumer‑facing industries like retail, CPG, or QSR.
• Must be willing to travel up to 20% of the year to collaborate with our retail operations teams in Hawaii, Washington and Idaho.
• Strong attention to detail with the ability to translate high‑level brand strategy into practical customer‑facing assets preferred.
• Passion for storytelling and delivering memorable, on‑brand customer experiences preferred.
• Excellent collaboration and communication skills preferred.

Par Pacific is an equal opportunity employer. Par Pacific prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information or any other status protected by applicable law.