Builder Marketing Manager

Who we are:

Cornerstone Capital Bank is a new bank, with over $330 million in capital and $2 billion in total assets, arising from the combination of mortgage industry giant Cornerstone Home Lending and community banking standout Roscoe State Bank. You’ll be on the front end of working for an innovative large community bank that is a leader in mortgage lending and community banking and is growing in middle‑market commercial and real estate lending.

We honor God by using our talents to make a positive difference in the lives of our Team Members, Clients, Shareholders, Communities, and the People who provide services to us.

The Builder Marketing Manager is a strategic marketing leader responsible for driving the success of Cornerstone’s builder channel through high‑impact promotional campaigns, forward commitment marketing, community launch support, and the development of scalable builder‑focused programs. This role operates as the engine of builder marketing operations, independently leading projects, translating builder business needs into actionable marketing strategies, and ensuring all initiatives are aligned with organizational, compliance, and production goals.

Working under the direction of the Senior Marketing Operations Manager, the Builder Marketing Manager partners closely with builder leadership, secondary marketing, compliance, and cross‑functional teams to support preferred lending agreements, ABAs, and new builder onboarding workflows.

• Lead the development of strategic builder marketing initiatives including promotional campaigns, community launch support, forward commitment promotions, incentive messaging, and co‑branded collateral designed to drive builder alignment and production growth
• Maintain expert‑level understanding of builder operations, builder sales cycles, forward commitments, rate lock programs, preferred lender agreements, and incentive structures to ensure all marketing programs are accurate, compliant, and positioned for maximum impact
• Design training campaigns and content that simplify complex builder financing strategies, including (but not limited to): forward commitments, JV and ABA structures, and incentive programs, ensuring teams can market these offerings confidently and compliantly
• Maintain a strong understanding of the processes involved in establishing and onboarding preferred lender relationships, ABAs, and broker ventures, and support leadership in coordinating the marketing and communication components of these agreements
• Lead strategic builder marketing projects from concept through execution, ensuring initiatives are delivered on time, aligned with organizational goals, and executed with minimal oversight
• Support the Senior Marketing Operations Manager in managing the end‑to‑end onboarding workflow for new builder partnerships, ensuring all marketing requirements, timelines, and deliverables are coordinated across internal teams and builder stakeholders
• Partner with Builder Division leadership in alignment with guidance from Senior Marketing Operations Manager to identify marketing opportunities, upcoming community needs, inventory challenges, and strategic priorities that require marketing support
• Develop promotional messaging, announcement materials, and presentation decks including Power Points to support new builder programs, community launches, incentive rollouts, and division‑wide communications
• Collaborate closely with Secondary Marketing, Compliance, Legal, Digital, Design, Web, and Content teams to ensure all builder marketing initiatives meet regulatory, operational, and brand standards
• Provide strategic direction to Field Marketing Coordinators to ensure consistent, compliant execution of builder initiatives including promotional campaigns, co‑branded materials, and market‑specific requests
• Serve as the primary conduit between the builder division and the marketing department, elevating structured insights, field feedback, and proactive recommendations to senior marketing leadership
• Participate in select meetings with prospective builder partners to support leadership in presenting Cornerstone’s marketing…