Brand Marketing Manager - Casino and Hotel

Brand Marketing Manager - Casino and Hotel

Overview:
The Brand Marketing Manager will lead marketing initiatives for high-profile national hospitality brands across multiple locations in the U.S. Be responsible for creating, executing, and optimizing strategic marketing plans that align with the company’s business objectives. Focus on building brand equity, driving customer engagement, and supporting operations in a fast-paced, hospitality-driven environment.

• Brand Strategy:
  Develop and execute strategies that strengthen brand positioning and drive growth for high-end, luxury Casino and Hotel properties. Maintain and refine brand guidelines for consistency across all locations.
• Campaign Management:
  Plan and manage multi-channel marketing campaigns (digital, social, email, in-location) and PR initiatives. Coordinate national campaigns with localized adaptations to ensure brand integrity and relevance.
• Public Relations & Reputation:
  Implement PR strategies for visibility through events, product launches, and luxury brand storytelling. Monitor brand sentiment and lead crisis communication efforts to protect reputation.
• Collaboration:
  
  Partner with Operations, Sales, and internal creative teams to align priorities and deliver impactful campaigns. Work closely with regional teams for effective execution across properties.
• Analytics & Optimization:
  Define KPIs, track performance, and use data-driven insights to optimize campaigns and assess brand health.
• Budget Management:
  Oversee marketing budgets, forecast expenses, and negotiate media buys to maximize ROI.

• Bachelor’s Degree in Marketing, Business Administration, or related field; MBA or advanced degree is a plus.
• 4+ years of experience in brand marketing, preferably within an agency or hospitality environment.
• Proven track record in managing national brands, developing brand strategies, and executing successful multi-channel marketing campaigns.
• Strong media relations skills, with experience in crisis management.
• Knowledge of digital marketing and social media platforms as they relate to brand reputation.
• Exceptional understanding of branding, positioning, and the hospitality landscape in the U.S. market.
• Proficiency in marketing analytics and the ability to use insights to guide decision-making.
• Advanced proficiency in cutting-edge digital marketing strategies, social media innovation, and emerging technological platforms that drive brand engagement.

• Multiple benefit plans to suit your needs
• Paid Time Off
• 401K
• Opportunities for advancement
• Positive and respectful work environment where diversity is valued
• Generous employee discounts on dining, retail, amusements, and hotels
• Community volunteer opportunities

Disclaimer:
The above information is intended as a high-level overview of the responsibilities and qualifications for the position and does not represent the full job description which will include all responsibilities, skills, duties, requirements, and working conditions associated with the job. For more information or to see the full job description, contact the Human Resources department at the location in which you are applying.