Senior Paid Media Lead

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Location(s): Houston, TX, US, 77002

Company: Next Era Energy

Requisition : 92568

At Gexa Energy, a Next Era Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.

Position Specific Description

Come join our marketing team! We are seeking an experienced Senior Paid Media Lead to lead online acquisition sales growth for our residential segment. This position will reside at our Houston, TX office and be responsible for developing and implementing strategies, tactics and campaigns to drive digital sales performance improvements

In this hands‑on role, the Senior Paid Media Lead will:

• Own, develop and manage our paid search strategies and external paid search agency
• Manage, measure and evaluate paid search agency performance
• Collaborate with analytics teams and external resources to drive data and insights improvements
• Partner with the agency and analytics teams to deliver in‑depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space
• Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets
• Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy
• Have the capability to manage paid search campaigns internally

This individual must have strong, practical working experience managing paid search campaigns, including strategy, configuration, and optimization. The ideal candidate will have agency experience, as well as in‑house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance.

• Must have demonstrated strong written and oral communication skills.
• Must have demonstrated experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce
• Ability to analyze ad platform and web analytics reporting to drive performance improvements
• Experience working with creative services to produce compelling and results‑driven ad copy and landing pages
• Strong attention to detail
• Must be comfortable with ambiguity
• Must be a self‑starter
• Must be comfortable leading strategy and then rolling up your sleeves to activate programs
• Experience with developing and managing to a budget

Employees in this role develop engaging content and visuals to be executed across a variety of social media channels. This role is responsible for community management and social listening to identify trends, issues, and opportunities for engagement. This individual will work collaboratively with cross‑functional teams to identify and execute on social media content opportunities.

• Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions
• Work with internal partners and SMEs to develop and publish content to social channels
• Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions
• Draft and produce social content as needed
• Pull monthly and quarterly reporting and safety reports
• Attend cross‑functional meetings to identify social media content opportunities
• Contribute to monthly editorial content calendars
• Performs other job‑related duties as assigned

• High School Grad / GED
• Bachelor's or Equivalent Experience
• Experience:
  
  6+ years

• Bachelor's Degree

Next Era Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.

Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: Gexa Energy, LP
Relocation Provided: Yes, if applicable

Next Era Energy is an Equal Opportunity Employer.…