Sr. Social Media Specialist

For over 25 years, G&A Partners has been helping entrepreneurs grow their businesses, take better care of their employees, and enjoy a higher quality of life by providing proven HR solutions and technology. A growing, Houston-based professional services firm, G&A Partners is currently seeking a Sr. Social Media Specialist to join its team at the corporate office or work 100% remote.

A competitive compensation and benefits package is available to include health benefits, 401(k), recognition awards and bonuses, and the opportunity to work for a highly respected and award-winning company.

The Senior Social Media Specialist drives G&A Partners’ social media strategy to generate engagement, leads, and brand differentiation among small‑business decision‑makers. This role is accountable for supporting lead generation campaigns and marketing‑sourced revenue goals, and strengthening our employer brand in the HR outsourcing market.

You will manage and grow G&A’s social presence across all relevant platforms, own the organic social content calendar, craft compelling, on‑brand social media content, and ensure content aligns with our demand generation goals. You will also manage the production of G&A webinars to help position the company as an industry thought leader. Through analytics, insights, and collaboration across teams, you will continuously optimize performance, build greater community, and directly contribute to Marketing goals.

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

• Own and execute G&A’s organic social media strategy to drive qualified engagement, inbound leads, and brand visibility.
• Develop measurable KPIs for awareness, engagement, and conversion, reporting monthly to Marketing leadership.
• Recommend data‑driven optimizations to improve ROI, conversion rates, and cost‑per‑lead efficiency.
• Partner with the leaders across Marketing to ensure brand alignment and evolution, plus support for paid social and lifecycle campaigns, customer marketing initiatives, and more.
• Create and manage the social media editorial calendar aligned to campaign themes, content pillars, and small business trends.
• Build employee advocacy and executive leadership social media programs, arming colleagues with compelling social content and providing engagement support.
• Ensure social content reflects the continually evolving frequency and format preferences of social platform algorithms.
• Expand our social media efforts into new platforms and channels.
• Use social listening tools to monitor conversations and content that matter to small business owners/leaders and integrate these trends into your planning.
• Demonstrate proficiency in tools such as Google Analytics, Octane
  11, CoSchedule, Canva, Linked In Analytics, Hub Spot and Meta Insights.
• Oversee the webinar process, from topic planning to managing logistics, promotion, speaker management, production, and post-webinar follow-up.
• Use webinar platform analytics tools to monitor and evaluate performance and optimization.
• Partner with broader Marketing team to generate new ideas around industry‑related topics / identify opportunities for future webinars by using data, insights, and expert input.

• Develop video content ideas, participating in production (filming, editing as applicable), and ensuring high‑quality deliverables.
• Manage internal video requests to ensure they are high‑quality and on‑brand.

• Suggest recommendations to adjust the social media marketing strategy for optimal results.
• Stay up to date on best practices and emerging trends in social media.
• Assist communications/PR, content, digital, and creative leads with determining appropriate social media support for their ongoing initiatives.
• Collaborate cross‑functionally to identify content needs.
• Perform other duties as assigned.

• Bachelor’s degree in…