Campaign Manager - Asian Community

Responsibilities

• Develops Campaign Programs to increase market share and conversion rates in the Greater Houston Asian community that ultimately increase lead generations, sales, and profitable revenue growth.
• Assesses market and recommends Campaigns.
• Develops and project manages approved Campaigns throughout life cycle.
• Develops, tracks, trends, and reports on KPI to assess Campaign effectiveness.
• Develops proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
• Leverage internal Marketing resources as appropriate.
• Ensures campaigns adhere to Branding standards and regulatory compliance.
• Present proposals to local, sales, and market management for review, input, and approval.

• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline
• Must be bilingual in Vietnamese, Chinese, Filipino, or Korean
• Must be knowledgeable of Asian culture and traditions.
• At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
• Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
• Computer literate and proficient with MS Office, Word, Excel, and Power Point
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen