Marketing Specialist -Digital Marketing Coordinator

Marketing Specialist / Digital Marketing Coordinator
Sales Territory: North America - United States and Canada
Work Location: Houston, TX 77060 / 25% Travel Required
Employment Type: Full Time
Typical Schedule : Monday to Friday, 8AM to 5PM
Pay Rate: $65,000 to $80,000 / year DOE

Job Overview:
We are seeking a creative and data-driven Marketing Specialist based in
Houston, Texas, to lead marketing initiatives across the United States and
Canada. You will drive brand awareness, customer acquisition, and
engagement through digital and offline channels, ensuring alignment with
local market preferences and cultural nuances. Occasional business travel
outside of Houston is required, depending on project or campaign needs.

Key Responsibilities:

• North America Campaign Management: Plan and execute multichannel marketing campaigns (social media, website, expos, events) tailored to U.S. and Canadian audiences and business goals.
• Market Research: Analyze regional trends, competitor marketing activities, and customer behavior in both U.S. and Canada to optimize marketing strategies.
• Content Adaptation:
  Adapt global marketing content to fit local preferences in the U.S. and Canadian markets (including English and French where applicable).
• Performance Tracking: Monitor KPIs (ROI, conversion rates, etc.) using platforms like Google Analytics, Hub Spot, or other regionally relevant tools.
• Partnerships: Collaborate with local influencers, agencies, and media partners in both countries.
• Compliance: Ensure all campaigns comply with U.S. and Canadian marketing and privacy regulations, including CASL and PIPEDA.

Requirements:

• 3+ years of experience in marketing, preferably within the construction machinery or industrial equipment sector in North America
• Fluent in English (verbal and written);
  French is a plus
• Proficiency in Google Ads, Meta Ads, Salesforce, and Criteo
• Strong cross-cultural communication collaboration skills
• The ideal candidate will be experienced in the construction equipment or related industry
• Legally authorized to work in the U.S or Canada
• MUST have a valid Passport
• Must be able to travel up to 25%

Compensation / Pay Rate (Up to): $65,000.00 - $80,000.00 Per Year