Marketing Manager

Overview

Bot Auto is seeking a Marketing Manager to execute high-impact, multi-channel campaigns that elevate our brand, strengthen media visibility, and position us as the leader in autonomous trucking.

This role bridges strategy and execution - turning themes and messages developed by the executive and creative teams into coordinated campaigns across PR, digital, and social channels. You'll manage timelines, content assets, publishing, and follow-up engagement while tracking and optimizing results.

You'll collaborate closely with executives and team members, working independently within established campaign guidelines - but always with room for creativity and initiative.
Key Responsibilities

• Campaign Project Management:
• Lead major campaigns from concept to completion.
• Build and maintain project Gantt charts, coordinate deliverables, and manage timelines.
• Ensure consistent communication and alignment across stakeholders.
• Content Execution & Coordination:
• Manage all campaign content assets - ensuring materials are properly organized, versioned, and published on schedule.
• Push and coordinate cross-functional teams to deliver needed content.
• Support content creation as needed - drafting or editing posts, press copy, and digital materials.
• Media & Channel Activation:
• Execute campaigns across social media (e.g. X, Reddit, You Tube, Linked In) and earned media channels.
• Support outreach to premium outlets
• Coordinate digital publishing and media follow-ups for coverage amplification.
• Analytics & Reporting:
• Track campaign performance across channels, compile insights, and suggest optimizations.
• Provide regular status updates and post-campaign summaries for leadership review.
• Cross-Functional Collaboration:
• Partner with executives and team members to ensure messaging consistency and alignment.
• Support event coordination, website updates, and other marketing touchpoints tied to ongoing campaigns.

Required Skills & Experience

• 5+ years in marketing, communications, or campaign management roles (in-house or agency).
• Strong project management skills - able to manage multiple initiatives simultaneously.
• Deep understanding of social media platforms.
• Demonstrated experience executing digital and media campaigns end-to-end.
• Comfortable with content management, publication workflows, and analytics tracking.
• Strong communication and stakeholder coordination abilities.
• Creative problem-solver with a proactive mindset.
• Familiar with autonomous vehicles (AVs) or transportation tech is a plus.
• LLM or AI tool fluency is a plus.