Marketing Lead - Private Bank

Marketing Professional

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business.

We are seeking a highly motivated and experienced Marketing professional to join our team and drive marketing strategy and innovation for our high net worth and ultra-high net worth client segments. We want to hear from you if you are passionate about:

• Delivering lifecycle marketing support to drive acquisition, relationship deepening, and retention.
• Leading end-to-end campaign strategy and execution with ongoing optimization through test and learn agendas.
• Using key insights to create differentiated and compelling messaging and marketing strategies.
• Creating high-quality content and managing distribution across marketing owned channels.
• Applying marketing best practices in a relationship-driven business.
• Driving measurable business impact and growing strategic business segments.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

Base Salary: $85,000.00 $ Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Generally, this opening is expected to be posted for two business days from 01/05/2026, although it may be longer with business discretion.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans;…