Director of Product Marketing

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Management Houston, TX, US

3 days ago Requisition

Director of Product Marketing

Are you ready to be part of a company that's not just talking about the future, but energetically shaping it? Join the Microvast Team (NASDAQ: MVST), a technology innovator that designs, develops and manufactures lithium-ion battery solutions. Founded in 2006 and headquartered in Stafford, TX, Microvast is renowned for its cutting-edge cell technology and its vertical integration capabilities which extend from core battery chemistry (cathode, anode, electrolyte, and separator) to battery packs.

By integrating the process from raw material to system assembly, Microvast has developed a family of products covering a broad breadth of market applications. More information can be found on the corporate website:

If you’re ready to be part of a company that's not just adapting to change, but driving it, Microvast is the place for you.

Job Description

Microvast is seeking a highly experienced Director of Product Marketing to join the Microvast team. The Director of Product Marketing is responsible for translating Microvast's technology and product capabilities into clear market value, differentiated positioning and effective commercial programs. The role owns global product positioning, messaging, market intelligence, launch marketing, sales enablement and brand execution, helping Business Development and Sales create and convert demand while ensuring every external claim is accurate, consistent and approved.

Key Responsibilities:

• Develop and execute the global product marketing plan aligned with Microvast's revenue priorities, product road map, capacity, target applications and strategic markets.
• Translate CRO and business priorities into product, segment, geography, channel, launch and content objectives with measurable outcomes.
• Prioritize marketing investment based on addressable demand, product readiness, strategic value, competitive differentiation and commercial timing.
• Maintain an integrated annual calendar for launches, campaigns, trade shows, customer programs, content and sales-enablement releases.

2. Segmentation and Go-to-Market Planning

• Define priority markets, applications, customer profiles, buying groups, use cases and value drivers for each product family.
• Develop go-to-market plans covering target audience, positioning, route to market, proof requirements, launch sequence, content and field enablement.
• Align plans with Business Development, Sales, OEM Management, Product Management, Operations and regional leaders before market activation.
• Identify gaps between target-market needs and Microvast's product, certification, cost, localization, service or manufacturing readiness.

3. Positioning, Messaging and Value Proposition

• Create differentiated positioning and value propositions based on verified customer outcomes, product capabilities, competitive alternatives and total economics.
• Develop a consistent message architecture by company, product family, application, audience and stage of the customer journey.
• Convert complex battery technology into clear business and technical messages for executives, engineers, purchasing teams, operators and partners.
• Maintain an approved claims library with supporting evidence, owners, usage guidance and review dates for performance, safety, cost, sustainability and reliability claims.

4. Product Launch and Lifecycle Marketing

• Lead the market-readiness workstream for product introductions, major updates, certifications, application expansions and commercial phase changes.
• Establish launch gates covering audience, positioning, proof, pricing input, sales training, content, channel readiness, customer references and communications approvals.
• Coordinate launch plans with Product Management, Engineering, Quality, Operations, Supply Chain, Sales, Services, Legal and regional stakeholders.
• Manage lifecycle messaging and content as products mature, improve, reposition or approach replacement, ensuring obsolete claims and materials are retired.

5. Sales, Business Development and OEM Enablement

• Provide the revenue organization with current pitch decks, product briefs, application guides, case studies, comparison tools, objection handling and proof points.
• Train Business Development, Sales, OEM Management, channel partners and relevant service…