Director of Property Marketing – Sunbelt, West, and Midwest​/Canada Markets

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024.

Discover endless opportunities to grow and make your mark at Hines.

The Director - Property Marketing on the Global Property Marketing team is responsible for leading property marketing across an assigned regional portfolio (West, Sunbelt, or Midwest/Canada) spanning multiple asset classes and stages of the property lifecycle.

As the senior Property Marketing partner to the region, the Director works closely with regional leadership, Development, Asset Management and Management Services to develop portfolio and asset-level marketing strategies aligned to business plans, investment objectives and performance priorities.

Global Property Marketing is a newly unified global function dedicated to elevating property marketing across the Hines real estate portfolio. Embedded alongside Development, Asset Management and Management Services, GPM brings together market and customer intelligence, product and placemaking expertise, and best-in-class property marketing capability to shape strategy across the full property lifecycle.

Portfolio & Asset Strategy

• Own marketing strategy across a portfolio of assets, ensuring alignment with asset-level business plans and investment objectives

• Partner with Asset Management, Development, and Management Services to shape asset strategy, including positioning, target customers, and commercial approach

• Provide input into early-stage product strategy, amenity mix, and customer experience to ensure strong market alignment

• Support assets across multiple classes (e.g., residential, PBSA, mixed-use, commercial), adapting strategy based on lifecycle stage and market dynamics

Brand, Positioning & Customer Strategy

• Define and evolve clear, differentiated positioning for each asset, grounded in market insight, customer segmentation, and competitive context

• Ensure alignment with the broader brand while enabling each asset to express a distinct, locally relevant identity

• Translate strategy into compelling narratives that resonate with target audiences and support leasing and revenue objectives

Go-to-Market Strategy & Execution

• Lead the development of go-to-market strategies for launches, lease-up, repositioning and stabilization phases

• Define channel strategy, campaign approach, and phasing aligned to asset lifecycle and timelines

• Oversee execution of integrated campaigns across digital, brand, property level PR, and partnerships, ensuring consistency and quality

Portfolio Performance & Optimization

• Establish and track KPIs tied to commercial outcomes (leasing, lead conversion, occupancy, revenue)

• Leverage data and insights to continuously optimize performance and inform decision-making

• Partner with Global Digital Marketing Operations to ensure adoption of platforms, tools, and reporting frameworks

Stakeholder & Cross-Functional Leadership

• Act as the primary marketing partner to Development, Asset Management, and Management Services and regional leadership.

• Lead cross-functional coordination across assets and teams, ensuring marketing strategies are connected, sequenced, and optimized at a portfolio level rather than in isolation

• Drive alignment across global frameworks and local market execution, ensuring consistency in approach while enabling thoughtful adaptation to market conditions

• Influence senior stakeholders by bringing clear, data-driven marketing perspectives that shape asset…