Social Media Specialist

From bid to build to paid. From the office to the field to the entire company. Sledge is Construction AI.Sledge is the agentic, AI-native operating system for construction, handling the busywork of running a construction business so builders can spend more time building and less time on paperwork. Built for subcontractors and small to mid-size general contractors, Sledge is already live with a growing group of beta users.

Sledge is early and founder-led, growing its social presence from scratch, so the person in this role sets the tone for how the world sees Sledge day to day.

Sledge is hiring a Social Media Specialist to be the strategist behind Sledge's social presence: what gets posted, on which platform, and why. This role works closely with the Marketing Coordinator to fit social strategy into the bigger marketing picture, and focuses specifically on the ins and outs of social media itself.

Sledge wants someone who has actually grown something before, not just managed an existing account. You've cultivated a following, grown it, and expanded it through real campaign strategy. You've created content yourself in the past, so you know what it actually takes, even though this role is about strategy and direction, not production. You live deep in the weeds of social media: the algorithms, the trends, the timing, and the tactics that actually move a following.

Strategy and growth

• Set Sledge's social media strategy across every platform: what to post, where, and why
• Build and run campaigns specifically designed to grow Sledge's following and engagement
• Work closely with the Marketing Coordinator to fit social strategy into the bigger marketing picture
• Track what's working on each platform and adjust the strategy accordingly
• Report on growth, engagement, and what's actually resonating

Planning and direction

• Set the content calendar and posting schedule across every platform
• Direct the Graphic Designer, Copywriter, and Video Editor on what content to create and why
• Review and critique content before it goes out, and push it to be sharper
• Set up and maintain the social media infrastructure: the tools, processes, and systems that make posting and tracking easier
• Manage the people who help create social content, whether that's the Graphic Designer, Copywriter, Video Editor, or others down the line
• Jump on trends and formats fast, before they're stale

Community

• Reply to comments, DMs, and mentions like a real person, not a brand account
• Build genuine relationships with contractors and followers in Sledge's community

In your first 90 days, Sledge will have a real social strategy in place and at least one growth campaign running. Within a year, Sledge's following will have grown in a way you can point to and explain, not just accumulated.

Must-haves

• Required:
  
  a track record of cultivating a following from scratch, for yourself or a brand
• Required:
  
  a track record of growing that following meaningfully over time
• Required:
  
  experience expanding a following through real campaign strategy, not just organic posting
• Required:
  
  past hands-on content creation experience, so you know what it actually takes, even though this role doesn't require you to create it yourself
• Comfortable giving direct, specific feedback on content and pushing it to be better
• Experience setting up social media tools, processes, or systems from scratch
• Comfortable managing or directing the people who create content, not just reviewing it after the fact
• Deep, current knowledge of how social platforms actually work: algorithms, trends, timing, and tactics
• A portfolio or examples of the following you built and the numbers behind it
• Comfortable working closely with a Marketing…