Content Director

Position: Content Director

Reports to: VP of Participant Sales & Marketing

Department: Exchanges Marketing

Location: US Remote

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world.

• You will change the world. CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
• You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:

• Paid time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on our eligibility rules)
• CIEE Study Abroad Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental and vision)
• Flexible Spending Accounts/Health Savings Account (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)

• You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in over 30 countries. Additionally, we help international participants from over 140 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams, and are dedicated to advancing our almost 80
  -year-old mission to make the world a more peaceful place.

As Content Director, you will lead CIEE's content strategy, creative production, and social storytelling for the BridgeUSA division. You will manage a small, high-output creative team, a copywriter, a graphic designer, a video content creator, and social and community interns, and you will be accountable for what that team produces, how fast it moves, and how consistently it represents the CIEE brand.

This is a builder's role. You will source and scale authentic participant and employer stories, bring user generated content into the mix through our ambassador program, and look for practical ways to use AI to increase output without diluting quality.

• Develop and own the annual content strategy aligned to growth priorities across participant recruitment, employer engagement, and brand awareness.
• Manage the content calendar across all Direct markets and U.S. recruitment initiatives.
• Lead production of participant stories, testimonials, user generated content, employer success stories, and partner content.
• Manage, coach, and develop the copywriter, graphic designer, video content creator, and social and community interns.
• Establish content production workflows, creative intake, prioritization, and quality standards so requests are delivered predictably.
• Own brand consistency across all channels, markets, and partner facing materials.
• Partner with the B2C and B2B marketing leads and with sales teams to create high converting assets.
• Own organic social strategy and the central channel calendar, including community management standards.
• Build ambassador and alumni content programs, including administration of the ambassador and user generated content platform.
• Identify and implement opportunities for AI assisted content creation, adaptation, and localization at scale.
• Manage freelance and contract creative resources, including contract video production.
• Measure and report content performance: production volume, engagement, organic reach, asset utilization by sales teams, and lead generation contribution.

• Bachelor's degree in communications, journalism, marketing, or a related field required.
• Minimum 7 to 10 years of content, editorial, or creative production experience.
• Minimum 3 years of experience managing creative talent, including designers, writers, or video producers.
• Portfolio demonstrating multi-channel content that drove measurable engagement or conversion.
• Experience overseeing video and photo production from concept through delivery.
• Demonstrated ownership of brand…