Content Strategist

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.—all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe.

PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit  .This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm’s resource for public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of strategic public relations communications and content initiatives.

This Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by:
• developing and implementing the company's social media strategy to support brand awareness, sentiment, social thought leadership, and marketing communications efforts.
• executing a range of content development, deployment, and measurement functions to support social media content strategy.

Duties & Responsibilities Design and execute social media strategies and campaigns to support brand storytelling and build awareness focused on public relations, thought leadership, company mission, community, products, initiatives, business development, and other needs in coordination with department leadership

Administer corporate social media accounts, maintain social media calendar, and manage social media communities to optimize reach, earned growth, and organic engagement

Plan, create, and publish compelling content based on the company's business objectives and user needs

Implement best practices and respond to changing environments, technologies, and trends

Track and measure platform performance and sentiment, report findings, and adapt approaches to optimize online presence

Collaborate with department staff, leadership, and product teams

As needed, support efforts such as crisis communications, media relations, external partnerships, and thought leadership

Other duties as assigned

Required Skills & Experience Minimum 3-4 years working in a professional communications environment with work related to content strategy and development, marketing, writing, and/or editing

Minimum 1–2 years direct experience in a professional social media role Hands-on experience using social media platforms and third-party tools for content management and for leveraging social media data analytics to inform strategy and tactics

Exceptional writing, editing, and strategic content planning skills

Strong understanding of how to translate brand strategy and storytelling into channel-specific content

Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities

Experience ideating, writing, and editing website and/or blog articles in a professional environment

Ability to develop own ideas, take initiative, and assume responsibility

Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them Ability to perform topical research to identify relevant angles and produce or upcycle related content

Proficient in Microsoft Office applications

Experience and/or interest in the public sector and government

Required Skills & Experience Minimum 3-4 years working…