Performance Marketing Manager; Paid Media)

Position: Performance Marketing Manager (Paid Media)
About the role Our client, a B2B company in Houston, is seeking a Performance Marketing Manager to lead its paid media strategy and drive measurable growth. This person will manage multichannel campaigns and significant budgets, and will be accountable for acquisition results. The ideal candidate is data-driven, test-oriented, and confident owning performance from strategy through execution.

Responsibilities Plan, launch, and optimize paid campaigns across Google Ads, Meta ad, and Linkedin Ads Manage monthly media budgets and forecast spend against performance goals

Own acquisition KPIs including CPA, ROAS, CPL, and conversion volume

Develop audience targeting, retargeting, and lookalike strategies

Partner with creative teams on ad copy, visuals, and landing page testing

Run continuous A/B tests on creative, bidding strategies, and audiences

Ensure accurate conversion tracking and pixel implementation with analytics partners

Report on performance and present insights and recommendations to leadership

Manage agency or vendor relationships where applicable