Marketing Manager

Marketing Manager – Houston

Location:

Houston (On-Site)

Reports To:

Director of Marketing Experience

Required:

Minimum of three (3) years of professional experience managing social media for a hospitality, travel, lifestyle, luxury, consumer, or related brand.

Markets:
Houston, Austin, Dallas About Hotel Za Za Hotel  ZaZa is a collection of luxury boutique hotels known for distinctive design, exceptional guest experiences, and a bold approach to hospitality. We create memorable moments for our guests and meaningful career opportunities for our team members. We are seeking a highly creative, strategic, and results-driven Marketing Manager to lead local marketing initiatives, strengthen brand awareness, drive revenue, and support guest engagement for Hotel ZaZa Houston and Hotel ZaZa Memorial City.

Position Overview The Marketing Manager is responsible for planning, developing, and executing strategic marketing initiatives that support revenue generation, brand positioning, guest acquisition, and market share growth across our Houston properties. This role partners closely with hotel leadership, sales, food and beverage, operations, and the corporate marketing team to ensure all marketing efforts align with Hotel ZaZa's luxury brand standards and business objectives.

The ideal candidate is an organized operator with a host’s instincts, equally comfortable building a BEO, launching an email campaign, and greeting guests at an off-property pop-up. This position partners closely with the Director of Marketing, design, social, property operations, and local partners, and is on-site in Houston, with regular evening and weekend presence  Responsibilities Execute marketing plans and initiatives that support occupancy, food and beverage revenue, spa utilization, and overall property performance across both Houston properties.

Plan and coordinate on-property and off-property activations, events, partnerships, and promotional campaigns.

Develop event documentation, including timelines, run-of-show materials, internal communications, and operational coordination with property teams.

Serve as the face of Hotel ZaZa at local activations, networking events, community partnerships, and promotional engagements.

Maintain a regular presence at both Houston properties to support marketing initiatives and ensure brand consistency.

Act as the primary liaison for local partnerships, sponsor ships, influencers, media contacts, and community organizations.

Source, negotiate, and manage vendors, entertainment partners, and event suppliers for marketing campaigns and special events.

Manage purchase orders, invoices, budget tracking, and marketing expenditures for both markets.

Partner with the design, social media, and corporate marketing teams to develop collateral, signage, promotional materials, digital content, and campaign assets.

Coordinate content capture opportunities, including photography, videography, social media content, and influencer partnerships.

Manage email marketing campaigns including content development, audience segmentation, deployment, and performance reporting.

Monitor marketing performance metrics and provide recommendations to improve campaign effectiveness and return on investment.

Stay informed on market trends, competitive activity, hospitality developments, and emerging opportunities in Houston.

Ensure all marketing efforts comply with company standards, brand guidelines, and applicable legal requirements.

Perform other duties as assigned.

Qualifications Bachelor's Degree in Marketing, Hospitality, Communications, Business, or a related field; equivalent experience may be considered.

Minimum of three (3) years of progressive marketing, events, hospitality, lifestyle, luxury brand, or related experience.

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