Brand Marketing Manager, Content & Campaigns
Listed on 2026-10-12
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Marketing / Advertising / PR
Marketing Communications, Digital Marketing, Marketing Management, Marketing Strategy
Grade Level (for internal use): 10 The Team:
The Brand Marketing team advances S&P Global Energy’s leadership in global energy markets through impactful campaigns that build awareness, strengthen market preference, and support business growth. The team brings together our brands, expertise, insights, and thought leadership to create consistent and engaging customer experiences across multiple channels.
- Plan and execute integrated brand marketing campaigns aligned with strategic business priorities, audience needs, and growth opportunities.
- Transform thought leadership, market intelligence, and expert perspectives into compelling campaign concepts, content, and audience-focused stories.
- Coordinate campaign and content activation across Brand Marketing, Digital Marketing, Product Marketing, Communications, Editorial, Events, Commercial teams, and external partners.
- Manage editorial calendars, campaign timelines, content workflows, asset development, stakeholder alignment, and launch readiness across multiple channels.
- Use AI tools and emerging technologies to improve content creation, personalization, campaign execution, scalability, and workflow efficiency.
- Monitor campaign and content performance, identify optimization opportunities, and develop actionable recommendations that improve awareness, engagement, and marketing effectiveness.
S&P Global states that the anticipated base salary range for this position is $60,000 to $90,000. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications.
In addition to base compensation, this role is eligible for an annual incentive plan.
What We’re Looking For BasicRequired Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, with 3–5 years of experience in brand marketing, content marketing, integrated marketing, campaign management, communications, or a related discipline.
- Proven experience planning and executing integrated B2B marketing campaigns across multiple channels, including managing activation from planning through performance measurement.
- Strong copywriting, editing, messaging, and storytelling skills, with the ability to translate complex thought leadership and market insights into compelling, audience-focused content.
- Strong project management and collaboration skills, with experience coordinating multiple projects, stakeholders, and priorities in a matrixed environment.
Preferred Qualifications
- Experience in the energy, commodities, financial information, technology, or professional services sectors.
- Experience supporting large-scale brand, thought leadership, demand-generation, executive communications, influencer, or advocacy programs.
- Working knowledge of SEO, social media, paid media, content distribution, multimedia storytelling, and campaign performance measurement.
- Experience using AI tools and marketing technology platforms such as Microsoft Copilot, ChatGPT, Gemini, Salesforce, Marketo, Adobe Experience Manager, Adobe Analytics, or similar tools.
This role is limited to persons with indefinite right to work in the United States.
About S&P Global EnergyAt S&P Global Energy, our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long-term, sustainable value.
- Platts for news and pricing;
- CERA for research and advisory;
- Horizons for energy expansion and sustainability solutions;
- Events for industry collaboration.
S&P Global Energy is a division of S&P Global (NYSE: SPGI).
S&P Global enables businesses,…
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