Regional Expert Go-to-Market

Service Functions/Cross Business Stream Functions
Behind every successful audit, certification, and inspection stands a strong team in our Service Functions
. Whether HR, IT, Finance, Marketing, Controlling, Procurement, Facility Management, our Shared Service Centers, QHSE, Legal, Corporate Development, or Corporate Communication – they all contribute to ensuring that our operational units worldwide can achieve top performance.
We rely on innovative processes, digital solutions, and a strong corporate culture to support employees, create efficient structures, and enable sustainable growth
. Our work is diverse, ranging from developing modern HR programs to optimizing global financial processes to ensuring the highest compliance and quality standards.
Shape the future of TÜV Rheinland with us!
In our Service Functions, you can contribute your expertise, optimize processes, and actively participate in shaping the company's future
. We offer you an international, dynamic environment that fosters innovation, collaboration, and personal growth.
Become part of our strong network and help shape the world of tomorrow with us!

• The Marketing Go-To-Market Manager for the region Americas (NAM/SAM: Mexico, US, Argentina, Chile and Brazil) will be responsible for developing and implementing successful G2M strategies and marketing activities/campaigns to drive customer engagement, lead generation, business growth and brand awareness across the region in alignment with the global business marketing and communication strategy.
• This role will be responsible for effectively translating and implementing the global strategic product marketing requirements of the business fields and the Corporate Global Office Marketing & Communications into tailored marketing and communication activities, utilizing the budget cost-effectively, measured by KPIs and campaign management.
• The Marketing Go-To-Market Manager will align closely with the local marketing and communication officers and other internal business stakeholders in the Americas to ensure effective implementation of strategies and campaigns.
• This role will report directly to the Senior Marketing Manager for the region Americas and with a dotted line to the global business officers for marketing and communications who are mainly based at TÜV Rheinlands Headquarter in Cologne, Germany and with whom the Go-To-Market Manager will work together closely.
• Continuous optimization of campaign performance across all channels as well as development and implementation of measures to optimize campaigns
• Face-to-face contact and expert advice for internal customers (business streams)
• Operational responsibility for the use of funds and their effectiveness based on the budget
• Development of ideas and mediation, e.g. between internal customers and downstream teams
• Collaboration with key stakeholders, e.g. in the implementation of activities and the coordination of parallel campaigns and/or with data analysts, e.g. for the segmentation and validation of target groups and recommendation of channels to reach the target group
• Creation of a content calendar / asset concept, management of content creation and production across all channels as part of an integrated campaign

• University degree or comparable professional qualification in marketing
• At least 3-5 years of experience in managing integrated marketing & communications campaigns, also involving internal and/or external agencies
• Strong and proven consulting skills, project management skills and presentation skills
• Expert knowledge in the creation of go-to-market strategies, business performance and planning…