Director of Brand Management

Mexilink is seeking an experienced Brand Management Director to define the strategic direction and drive the commercial development of a portfolio of internationally recognized consumer brands.

This leadership role is responsible for developing and executing brand growth strategies, leading cross-functional teams, managing key supplier relationships, and achieving revenue, profitability, and category growth objectives. The Brand Management Director will serve as a strategic partner to both international suppliers and internal stakeholders while overseeing the successful execution of commercial and marketing initiatives.

• Develop comprehensive brand strategies across online, offline, and hybrid channels.
• Analyze consumer behavior, market trends, and competitive activity to identify growth opportunities.
• Recommend innovative marketing initiatives to strengthen brand visibility and customer engagement.
• Present business insights and strategic recommendations to leadership.
• Identify opportunities to expand brand presence and penetrate new customer segments.

• Drive revenue growth and brand penetration through data-driven decision making.
• Manage financial planning, budgeting, forecasting, and profit optimization.
• Oversee pricing strategies, promotional initiatives, and go-to-market plans.
• Monitor inventory performance and supply chain effectiveness.
• Partner with Sales, Marketing, Finance, Operations, and Supply Chain teams to execute growth strategies.
• Develop actionable plans aligned with market trends and organizational objectives.
• Serve as the primary liaison and brand ambassador with international suppliers.
• Build and maintain strong relationships with key stakeholders.
• Lead business reviews, negotiations, and strategic planning discussions.
• Facilitate cross-functional collaboration to resolve challenges and drive continuous improvement.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in Brand Management, Marketing, and Commercial Management within the CPG industry.
• Experience in senior leadership roles supporting global or international brands.
• Proven experience with P&L ownership and business strategy development.
• Strong negotiation and stakeholder management skills.
• Master's degree (MBA or related field) preferred.
• Experience in Category Management (Cat Man), omnichannel marketing, and retail execution.
• Knowledge of the U.S. retail landscape and consumer packaged goods industry.
• Experience working with vendors, agencies, and international business partners.

• Competitive salary and performance-based incentives
• Comprehensive healthcare and wellness benefits
• Retirement savings plan
• Life insurance
• Paid holidays
• Collaborative, innovative, and growth-oriented work environment.

At Mexilink, we are committed to fostering a culture where team members can learn, grow, and make meaningful contributions. We value collaboration, innovation, and continuous improvement.

Mexilink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, veteran status, or any other protected characteristic under applicable law.