Marketing Specialist

Oracle City Homes is seeking a creative, highly organized, and results-driven ON-SITEMarketing Specialist
to support the marketing, branding, and sales initiatives of our new-construction communities and residential developments.

This position plays an integral role in increasing brand awareness, generating qualified buyer and Realtor leads, promoting available homes and communities, and providing the Sales Team with the marketing resources needed to drive traffic and home sales.

The ideal candidate combines strong creative and digital marketing skills with an understanding of real estate, homebuilding, and the homebuyer journey. This individual should be comfortable managing multiple communities and campaigns simultaneously while maintaining a consistent, polished, and elevated brand presence across digital, print, social media, events, and sales materials.

The Marketing Specialist will work closely with the
Managing Director, Sales Team, and internal leadership
, as well as Realtors, photographers, designers, print vendors, and other external partners.

• Develop and execute marketing campaigns designed to generate qualified leads, increase community traffic, and support new-home sales.
• Manage digital marketing initiatives across social media, email, website, paid advertising, and other lead-generation channels.
• Create and maintain marketing campaigns for new communities, inventory homes, model homes, incentives, grand openings, and other sales initiatives.
• Assist with paid advertising campaigns across platforms such as Meta, Google, and other relevant digital channels.
• Monitor campaign performance, website traffic, social engagement, lead generation, and conversion metrics.
• Prepare regular marketing performance reports and recommend adjustments based on results.
• Collaborate with the Sales Team to evaluate lead quality, follow-up activity, conversion trends, and campaign effectiveness.

• Manage and maintain Oracle City Homes' social media presence across Instagram, Facebook, Linked In, and other relevant platforms.
• Develop and maintain a strategic content calendar for communities, available homes, construction progress, closings, homeowner stories, events, promotions, and company culture.
• Create engaging photo, video, Reel, Story, and short-form content designed to showcase homes and communities.
• Coordinate professional photography, videography, drone footage, virtual tours, and other visual content.
• Write compelling captions, property descriptions, advertising copy, email content, and marketing messaging consistent with the Oracle City Homes brand.
• Monitor engagement, comments, messages, and overall social media performance.

• Develop marketing strategies for individual communities and available inventory homes.
• Create and maintain community brochures, floor plans, feature sheets, price sheets, availability sheets, signage, flyers, and promotional materials.
• Ensure community information, pricing, incentives, availability, and marketing materials remain accurate and current.
• Coordinate marketing for new community launches, model home openings, inventory releases, promotions, and sales events.
• Work closely with Sales to identify homes or communities requiring additional marketing support.
• Develop campaigns that highlight community amenities, locations, floor plans, lifestyle benefits, incentives, and differentiators.
• Develop marketing initiatives to strengthen relationships with Realtors and the local real estate community.
• Coordinate Realtor outreach campaigns, broker events, community tours, open houses, and networking opportunities.
• Create sales presentations, pitch decks, community presentations, digital brochures, and other client-facing materials.
• Provide the Sales Team with branded marketing materials and digital assets needed for prospect follow-up and presentations.
• Assist with Realtor communications regarding new inventory, incentives, events, and community updates.
• Support open houses and sales events with marketing, promotion, signage, registration, and follow-up materials.

• Design professional digital and print marketing materials using Adobe Creative Suite, Canva, or similar platforms.
• Produce social media graphics, digital advertisements, email graphics, brochures, flyers, banners, signage, presentations, invitations, and promotional…