Portfolio Product Manager

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Full Time Professional Houston, TX, US

Backed by more than 70 years of experience in the building materials industry, Allura USA, part of the Elementia family of companies, has built its reputation by Making the Material Difference
. We manufacture and distribute a comprehensive portfolio of high-performance fiber cement exterior products, including lap, panels, soffits, shakes, and trim solutions that support residential and commercial projects.

Through trusted products, experienced teams, and a commitment to operational excellence, we focus on delivering the right materials to the right place at the right time while meeting the evolving needs of our customers and the construction industry.

At Allura, our people make the difference. Our culture is built on collaboration, accountability, innovation, and continuous growth. We value the diverse experiences and perspectives our employees bring and encourage every team member to share ideas, solve challenges, and contribute to our success. Whether you are starting your career or bringing years of expertise, Allura provides opportunities to develop your skills, advance your career, and make a meaningful impact.

Join us and be part of a team that is Making the Material Difference for our customers, our communities, and one another.

The Portfolio Product Manager leads the strategy and performance of the company’s product portfolio, ensuring products meet customer needs and business objectives. This role manages product life cycles, identifies growth opportunities, recommends pricing strategies, and drives profitability improvements.

As the primary product expert, you will partner with Sales, Marketing, R&D, Engineering, Operations, Technical Services, and Finance to guide product development, support successful launches, and strengthen the company’s market position.

• Develop and execute portfolio strategies, recommending opportunities to grow, improve, maintain, or discontinue products.
• Manage product roadmaps and lifecycle plans aligned with business priorities, from development and launch through maturity and discontinuation.
• Monitor revenue, profitability, market share, and product adoption to evaluate portfolio performance and recommend improvements.
• Support pricing strategies, margin improvement, product mix optimization, and opportunities to streamline product offerings and SKUs.
• Develop business cases and recommend product investments based on strategic fit and expected return.
• Identify opportunities for new products, line extensions, and portfolio enhancements through customer insights, competitive benchmarking, and industry research.
• Partner with R&D and Engineering to evaluate technical feasibility and prioritize development, incorporating customer, operational, and financial requirements.
• Coordinate cross-functional teams to deliver successful product launches and lifecycle transitions.
• Collaborate with Sales and Marketing on product positioning, value propositions, customer messaging, and go-to-market strategies.
• Support portfolio and brand marketing, demand generation, sales tools, and product training for internal and external audiences.
• Support dealer, distributor, contractor, and customer engagement to increase product adoption and ensure consistent messaging across channels.
• Communicate portfolio performance, product roadmaps, and strategic priorities while building alignment across departments.

• A bachelor’s degree in Business, Marketing, or a related…