VP, Marketing & Communications Dash

The Houston Dynamo Football Club (HDFC) is a multi-faceted organization dedicated to inspiring and supporting soccer participation and growth in Houston, TX and beyond. The Club’s brands include men’s and women’s professional teams – the Houston Dynamo (MLS) and Houston Dash (NWSL), a development academy, Houston Dynamo Dash Charities, as well as Shell Energy Stadium and Houston Sports Park.

The Houston Dynamo Football Club (HDFC) is a multi-faceted organization dedicated to inspiring and supporting soccer participation and growth in Houston, TX and beyond. The Club’s brands include men’s and women’s professional teams – the Houston Dynamo (MLS) and Houston Dash (NWSL), a development academy, Houston Dynamo Dash Charities, as well as Shell Energy Stadium and Houston Sports Park.
The Club has a rich history, including MLS Cup titles (2006, 2007) and in-season tournament championships for both the Dynamo (2018) and Dash (2020) and is focused on building toward the next championships, inspiring and uniting the city of Houston through the sport of soccer and community outreach, and creating the most inclusive sporting experience and diverse fan base in the city and state.

The Vice President, Dash Marketing & Communications is a strategic executive leadership role responsible for developing and executing integrated marketing, communications, brand, content, public relations, and fan engagement strategies specifically for the Houston Dash. This position will lead efforts to elevate the Houston Dash brand, increase revenue, expand fan engagement, strengthen community impact, and enhance the club's visibility.
The Vice President will oversee brand management, content creation, communications, public relations, media relations, advertising, social media, creative services, and fan engagement while working collaboratively across ticket sales, partnerships, digital, community relations, soccer operations, and league stakeholders.

• Develop and execute a comprehensive marketing and communications strategy aligned with club objectives and growth initiatives.
• Serve as a member of the leadership team and contribute to overall business strategy and organizational priorities.
• Build and maintain a consistent Houston Dash brand identity across all platforms and touchpoints.
• Establish department goals, KPIs, budgets, and performance metrics focused on revenue generation, fan growth, engagement, and brand awareness.
• Lead annual strategic planning initiatives for marketing campaigns, season launches, promotions, and major club announcements.
• Oversee integrated marketing campaigns designed to drive ticket sales, attendance, merchandise sales, sponsorship, and fan engagement.
• Work closely with digital team on all paid media, digital advertising, email marketing, CRM marketing, SEO/SEM, and promotional initiatives.
• Oversee content creation across social media, website, video, photography, podcasts, and emerging digital platforms.
• Develop innovative strategies to attract new audiences, increase market share, and strengthen fan loyalty.
• Manage brand standards and ensure consistent messaging across all club communications.
• Lead market research efforts and utilize fan insights to improve engagement and customer experience.
• Direct all internal and external communications efforts for the Houston Dash.
• Serve as the club's communications leader and primary advisor on media strategy and messaging.
• Oversee media relations, press conferences, media availability, and crisis communications.
• Develop communication plans for key organizational initiatives, player announcements, business initiatives, and special events.
• Build and maintain positive relationships…