Content Strategy Market Lead Beauty & Care

strategic marketing lead Beauty & Personal care

Our team currently has an opening for a Strategic Marketing Lead.

ROLE & RESPONSIBILITIES Job Summary As a Strategic Marketing Lead, you will be a key member of the Brenntag North America Beauty & Personal Care team, reporting to the Strategic Marketing & Business Development Manager.

This role is responsible for developing and driving Brenntag’s content and marketing strategy across North America, ensuring alignment with business priorities and growth objectives. The Strategic Marketing Lead will oversee the creation and execution of integrated, multi-channel campaigns, with a strong focus on thought leadership, digital engagement, and customer-centric storytelling.

Executing against the Americas growth agenda, this role will leverage data-driven insights, market trends, and best-in-class marketing technologies to identify opportunities, attract new customers, and strengthen brand positioning. The Strategic Marketing Lead will play a critical role in driving customer acquisition, enhancing engagement, and expanding market share through high-impact, strategically aligned content initiatives.

Job rESPONSIBILITIESContent Strategy & Development Own and drive the overall content strategy, ensuring alignment with business objectives, market trends, and commercial priorities

Develop and execute high-impact content across multiple channels, including:

Email marketing campaigns

Social media platforms

Webinars and digital events

Campaign landing pages

Collaborate closely with supplier partners to co-create relevant, value-driven content that supports product positioning and innovation storytelling

Lead the development of sales enablement tools, including brochures, sell sheets, and presentation materials

Identify and curate forward-looking concepts and ideas to support innovation pipelines and marketing initiatives

Marketing Planning & Calendar Management Own and manage a rolling marketing calendar, ensuring consistent and strategic campaign execution

Develop and maintain an integrated editorial calendar aligned with:

Key industry events

Product launches

Supplier partner priorities

Ensure all content initiatives are timely, cohesive, and aligned across channels and regions

Thought Leadership & Insights Create and deliver trend presentations to support internal teams, customers, and supplier partners

Translate market trends and insights into actionable content and campaign concepts

Position the organization as a thought leader within the industry through strategic storytelling and content development

Performance Measurement & Optimization Define and track key performance indicators (KPIs) to measure marketing effectiveness, including:

Campaign performance (engagement, conversion, ROI)
Social media analytics

Lead generation and contribution to pipeline

Monitor and analyze customer voice (VOC) and sample requests to inform content strategy and product positioning

Provide monthly performance reports with actionable insights and recommendations for optimization

Cross-Functional Collaboration Partner with sales, technical, and supplier teams to ensure content supports commercial goals and customer needs

Align content and campaigns with broader business strategies to maximize impact and ROIAll other duties as assigned by management

Ideal PROFILEeDUCATION AND EXPERIENCE3 to 5 years of experience with marketing, especially digital marketing including email, social media and content creation, preferably in the chemical industry

Bachelor’s Degree in Chemistry, Biology, Engineering or similar and MBA a plus Bilingual – English, French, Spanish, Portuguese a valid plus Excellent verbal and written communication skills

Positive attitude, detail and customer oriented with good multitasking,…