Paid Search & Performance Marketing Specialist; Part-time

Masterminds Education is seeking an experienced Paid Search & Performance Marketing Specialist to take direct ownership of paid acquisition across our education businesses in the UAE and United States.

This is a long-term fractional role for a hands‑on specialist who wants to become deeply embedded in the business, understand our admissions funnels and parent audiences, and be accountable for qualified enquiries, tours, applications and enrollments—not simply clicks or lead volume.

The primary focus is Google Ads and Paid Search. Meta paid campaigns are a secondary responsibility. You will work directly with management, admissions teams and our internal Social Media & Content Lead, who will support the creation of underlying content and creative assets.

• Masterminds Early Learning Center, Dubai — Premium early‑years education for children ages 1–6, built around very small learning groups, strong early academics, languages, music, physical development and highly personalized learning.
• Masterminds VIP, Dubai — A highly personalized micro‑school model for school‑age students, with learning groups of approximately 5–6 students and an integrated program spanning academics, languages, music, physical development, STEAM, engineering, coding, robotics, AI and interdisciplinary learning.
• Masterminds Academy, California — A Preschool–Grade 8 school in the San Francisco Bay Area offering a highly personalized, interdisciplinary education model with small learning groups and integrated academic, language, music, physical and STEM development.

Develop, manage and continuously optimize Google Search campaigns across all three businesses.

Conduct sophisticated keyword, search‑intent, competitor and geographic analysis.

Structure campaigns across brand, non‑brand, competitor, age‑stage, geographic and problem/need‑based search intent.

Manage bidding strategies, budgets, negative keywords, audiences, remarketing and campaign segmentation.

Analyze search terms continuously and eliminate irrelevant or low‑quality traffic.

Develop and test competitor‑search strategies and identify opportunities to capture high‑intent families.

Ensure branded traffic is reported separately from true incremental acquisition.

Test ad copy, campaign structures and landing‑page approaches based on qualified‑lead and enrollment performance.

Recommend landing‑page and conversion‑rate improvements where needed.

Manage and optimize Meta campaign structure, audiences, retargeting and paid‑social testing where appropriate.

Work with the internal Social Media & Content Lead to determine which creative and content should be amplified.

Test audiences, messages and creative combinations against qualified‑lead and admissions outcomes.

Manage or oversee Meta Pixel and Conversions API implementation and performance measurement.

Improve lead quality, qualified CPL and ultimately customer acquisition cost—not simply raw lead volume.

Maintain accurate tracking through GA4, Google Tag Manager, Meta Pixel, Conversions API and CRM integrations.

Experience integrating paid‑media attribution with Zoho CRM is particularly valuable.

Analyze performance by business, geography, campaign, keyword group, audience, landing page and funnel stage.

Produce concise weekly reporting that clearly identifies what is working, what is not, and what should change next.

Continuously identify new acquisition opportunities across the UAE and U.S.

5+ years of substantial hands‑on experience in Google Ads, Paid Search or PPC lead generation preferred.

Strong Google Ads expertise is essential;
Meta Ads expertise is highly…