Growth Marketing Manager - Natural Resources

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.

Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.

This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Wood Mackenzie
Intelligence Connected

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Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

We are seeking a results-driven and highly organised campaign marketer to join our B2B Growth Marketing team on a 12 month fixed-term basis. This role is responsible for coordinating and delivering integrated marketing campaigns that support audience growth, customer expansion, and commercial objectives across Wood Mackenzie’s Natural Resources portfolio.

Working closely with the Marketing Director, you will take ownership of campaign management across its full lifecycle - spanning audience strategy, campaign planning and orchestration, channel optimisation, journey management, and sales interlock. You will collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to ensure the seamless execution of campaigns that resonate with target personas within whitespace opportunities and move them through the buyer’s journey.

• Develop and maintain audience campaign strategies rooted in a deep understanding of target personas, buyer needs, and whitespace opportunities.
• Own the creation and management of campaign briefs , ensuring all stakeholders are aligned on objectives, audience, messaging, and expected outcomes before campaign activation.
• Define and refine campaign messaging in partnership with product marketing and content teams to ensure relevance, differentiation, and resonance across segments.

• Own campaign goals, KPIs, and budget management - setting clear success metrics and tracking spend and performance against agreed targets throughout the campaign lifecycle.
• Lead campaign planning and orchestration across integrated channels including email, paid social, display, SEM, SEO, content syndication, and nurture flows - ensuring all work streams are coordinated and delivered on time.
• Drive channel planning and optimisation , partnering with digital marketing and media teams to manage paid acquisition, improve targeting into ICP audiences, and continuously refine tactics through A/B testing, segmentation, and data-driven iteration.
• Own journey management , overseeing campaign setup and deployment activities including emails, landing pages, nurture programmes, audience lists, and campaign assets to ensure a seamless buyer experience.
• Manage stakeholder interlock and communication - coordinating cross-functional teams, facilitating regular campaign reviews, and…