Director, Product Marketing & Commercial Enablement

• Full-time
• Shift: 1st Shift

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America.

Corporate stewardship and Environmental, Social and Governance (ESG) responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at  .

Fortify Building Solutions offers a comprehensive portfolio of metal roof and wall systems and complete pre-engineered building systems that are optimized for strength, durability and design flexibility. Our portfolio of brands is supported by our industry leading expertise and our relentless focus on processes and technologies that enable our customers to operate faster, easier and in a more connected way.

Fortify Building Solutions, a subsidiary of Cornerstone Building Brands, is a leading provider of metal building products, systems, and solutions across North America.

The Director of Product Marketing & Commercial Enablement translates product strategy into customer value and commercial success. Serving as the bridge between Product Management and the commercial organization, this role leads product positioning, messaging, go-to-market strategy, product launches, curriculum development, sales enablement, and customer education programs.

This leader drives the successful commercialization of products and solutions across the enterprise by ensuring consistent messaging, effective enablement resources, and scalable education programs that help employees, customers, and channel partners position, sell, and support our offerings.

The ideal candidate is a strategic, hands‑on leader with experience leading product marketing and commercial enablement efforts firsthand. Equally comfortable shaping strategy and driving execution, they lead through both vision and action while developing the capabilities of a high‑performing team.

• Leads the product marketing, curriculum development, sales enablement and training teams; establishing strategy, priorities, governance, and execution plans aligned with business growth objectives while developing a high‑performing team and ensuring product marketing, sales enablement, and training capabilities operate as an integrated, scalable function across the enterprise.
• Serves as the primary liaison between Product Management and commercial teams, leading product positioning, messaging, value proposition development, and go‑to‑market strategies that drive successful commercialization, product launches, and sales readiness.
• Defines and maintains a consistent product and services narrative while overseeing the governance, accuracy, and ongoing maintenance of product marketing content and assets across channels, brands, and customer segments.
• Leverages market intelligence, customer insights, competitive dynamics, and field feedback to identify growth opportunities and inform product marketing, commercialization, and business strategy.
• Provides strategic oversight for sales enablement, establishing the priorities, systems, processes, governance, resources, and measurement frameworks…