Director-Marketing Strategy & Growth

Central Office – Communications Department

City

Houston

Job Description: The Director of Strategic Marketing Services serves as the strategic leader of the Harmony Public Schools Marketing Department, responsible for developing, implementing, and continuously improving the organization's comprehensive marketing strategy. This position leads all marketing initiatives for Harmony Public Schools, internal departments, campuses, and external partner organizations, ensuring the delivery of high-quality, data-driven marketing solutions that advance organizational goals.

The Director provides vision, leadership, and operational oversight for the Marketing Department by managing personnel, projects, budgets, technology, and vendor relationships while fostering innovation, professional growth, and a culture of excellence.

• Understands and supports the mission, vision and values of Harmony Public Schools.
• Develops and executes the strategic vision, goals, and annual marketing plan for Harmony Public Schools and affiliated partner organizations.
• Leads the Marketing Department by establishing priorities, managing resources, supervising staff, and fostering a culture of collaboration, innovation, accountability, and continuous professional growth.
• Directs the planning, execution, and evaluation of integrated marketing initiatives that support student enrollment, staff recruitment, community engagement, organizational awareness, and other strategic priorities.
• Leads the development of audience profiles and marketing funnel framework to meet various audience life cycles.
• Serves as the primary marketing consultant to internal departments, campuses, executive leadership, and external partners by providing strategic guidance and client-focused marketing solutions.
• Oversees Harmony's brand strategy and ensures consistent messaging and visual identity across all marketing channels and communications.
• Provides strategic oversight of digital marketing initiatives, including Meta Ads, Google Ads, Salesforce Marketing Cloud, marketing automation, and other emerging technologies to maximize organizational impact.
• Establishes performance metrics, analyzes campaign results, and provides data-driven recommendations to improve marketing effectiveness and return on investment.
• Manages departmental projects, budgets, vendors, contracts, and marketing resources to ensure efficient operations and high-quality service delivery.
• Collaborates with cross-functional leaders to align marketing strategies with organizational priorities and support enterprise-wide initiatives.
• Identifies and implements new marketing technologies, best practices, and process improvements that enhance departmental performance and organizational outcomes.
• Represents the Marketing Department in leadership meetings, strategic planning efforts, and external partnerships.
• Performs other duties as assigned.

• Strong understanding of digital marketing, branding, content strategy, campaign analytics, and customer journey management.
• Demonstrated strategic leadership and organizational management skills.
• Strong project management and prioritization abilities.
• Advanced knowledge of:
  • Meta Ads Manager
  • Google Ads
  • Salesforce Marketing Cloud
  • Marketing automation
  • Google Analytics
  • SEO/SEM
• Ability to interpret marketing analytics and make data-informed decisions.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple complex initiatives simultaneously.
• Strong relationship-building and client management skills.
• Ability to lead teams through change and continuous improvement.
• Commitment to innovation, lifelong learning, and developing others.
• Ability to communicate effectively with internal and external audiences in both written and oral forms.
• Ability to establish and maintain effective working relationships both internal and external to the district.
• Ability to use computer including software, database used by the district, spreadsheet and word processing software, calculator, copy machine and telephone.
• Ability to analyze data and generate reports.
• Ability to use effective interview techniques, effective public speaking skills, and problem-solving skills

• Light Work: may require occasional light lifting.
• Nights and weekend activities will be occasionally required.
• Position is in office setting and may involve prolonged work at a desk in one location.
• Moderate travel is required.