Lead Product Marketing Manager

CenterPoint Energy and its predecessor companies have been in business for more than 150 years.

Our Vision: Our vision is to become the most admired utility in the United States through the execution of our long-term growth strategy. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people.

Our Commitment: CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.

The Lead Marketing Product Manager is a senior-level marketing communications leader responsible for developing and guiding enterprise marketing communication strategies that strengthen customer relationships, enhance brand trust, support business objectives, and advance CenterPoint Energy's commitment to serving customers and communities safely and reliably.

This role leads the strategic planning, development, project management, integration, execution, and measurement of complex, multi-channel communication programs across customer, brand, operational, community, regulatory, and business initiatives. Working closely with product owners, customer experience teams, corporate communications, public affairs, operations, regulatory affairs, analytics, and executive leadership, the Lead Marketing Product Manager works to align communication initiatives with corporate objectives, customer insights, regulatory requirements, and CenterPoint Energy's brand standards.

The position serves as a strategic advisor and thought leader, translating complex business priorities into clear, compelling, and customer-focused communications while driving continuous improvement through research, analytics, stakeholder collaboration, and industry best practices.

• Develop enterprise-wide marketing communications strategies that support customer engagement, brand reputation, business priorities, and regulatory objectives.
• Lead the planning and execution of integrated communications programs across digital, print, social, web, email, direct mail, community outreach, paid media, and emerging channels.
• Identify opportunities to strengthen customer understanding, improve engagement, and increase program participation through targeted communications strategies.
• Ensure all communications align with CenterPoint Energy's customer-first philosophy, brand standards, accessibility requirements, and corporate values.
• Lead complex cross-functional communications initiatives from concept through execution and performance evaluation.
• Establish program objectives, communication frameworks, governance standards, and success metrics.
• Guide communication planning for major customer, operational, resiliency, safety, energy efficiency, affordability, and infrastructure-related initiatives.
• Develop annual and multi-year communications roadmaps supporting corporate and departmental priorities.
• Leverage customer research, Voice of Customer data, market intelligence, analytics, and industry trends to develop effective communication strategies.
• Translate customer insights into actionable messaging recommendations and campaign priorities.
• Partner with research, customer experience, and analytics teams to identify emerging customer needs and communication opportunities.

• Master's degree in Marketing, Strategic Communications, Public Relations, Business Administration (MBA), or related discipline.

• 10+ years of progressively responsible experience in marketing, communications, customer engagement, public relations, or related disciplines.
• Demonstrated experience leading enterprise or large-scale communications programs.
• Experience developing and implementing multi-channel communication strategies.
• Experience managing cross-functional stakeholder relationships.
• Experience using customer insights and analytics to inform communication decisions.
• Utility, energy, regulated industry, public sector, or infrastructure communications experience.
• Experience supporting crisis communications and emergency response initiatives.
• Experience leading agency partnerships and external communications vendors.

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