Senior Advisor, Strategic and Digital Communications

Are you passionate about great storytelling, about exploring the issues that matter, about pushing the boundaries in new audiovisual experiences? So are we. As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada.

If you’d like to be a part of this team—and part of the NFB’s incredible legacy,we’d love to hear from you.

SUMMARY OF DUTIES

Develops and implements digital communication strategies and media relations campaigns to ensure greater visibility and favourable media coverage for NFB productions, projects and institutional commitments, and to strengthen the organization’s brand. Participates in defining and steering corporate communication and public relations strategies in alignment with the NFB’s strategic objectives. Works closely with internal and external stakeholders to ensure consistency of initiatives and greater visibility for our experts at industry events.

Monitors the audiovisual environment, advises executive management, coordinates digital initiatives, and evaluates the impact of strategies to maximize the NFB's visibility.

MAIN RESPONSIBILITIES

Acts as a Senior Digital Advisor responsible for the design and deployment of the NFB’s digital communications strategy, showcasing the organization’s expertise and institutional priorities in order to enhance its visibility and influence within the media and digital ecosystem.

• Participates in institutional strategic planning meetings, designs and proposes communication and public relations strategies to executive management in order to promote the NFB's mission, objectives, and initiatives.
• Collaborates with stakeholders to define communication objectives, establish performance indicators, and measure the effectiveness of actions by producing a quarterly report in support of achieving institutional objectives.
• Acts as mission leader at industry events by guiding NFB representatives to ensure messages consistency, coherence in key actions and uniform representation of the organization.
• Ensures consistency between the NFB’s online presence and its strategic priorities by providing guidance to the Digital Strategist on content publishing for the NFB’s and the Government Film Commissioner’s Bluesky and Linked In accounts, overseeing the production and distribution of the quarterly FOCUS newsletter to maximize industry engagement, and maintaining and updating the calendar of institutional events and initiatives.
• Sets strategic priorities for the Institutional Digital Strategist, enabling the development and coordination of the institutional digital editorial calendar, while ensuring seamless integration of internal and external content and communications across digital channels.
• Ensures alignment with the Directorate’s communications plan to optimize the NFB’s digital presence across its business sectors. In collaboration with the Digital Strategist, provides guidance to sector teams on promoting their projects through Linked In, the FOCUS newsletter, the NFB Blog, and other institutional platforms, while contributing to the ongoing development and maintenance of the NFB website to showcase organizational initiatives and achievements.
• Manages the operational budget allocated to institutional digital communications, ensuring resources are planned and deployed in alignment with the Directorate’s overall strategies and objectives.

Conducts strategic monitoring, analyzes trends and opportunities, and makes recommendations to promote the NFB's influence and optimally position the organization within the media and…