Growth Marketer, AEO and Experimentation

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Creta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Creta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Creta.

Search is changing. Enterprise buyers now ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews which Customer Experience AI platforms to evaluate, often before they ever visit a vendor’s website. Your job is to make sure Creta shows up in those answers, shows up accurately, and turns that visibility into pipeline.

You’ll join Creta’s Growth Marketing team, reporting to the Senior Manager, Growth Marketing and working alongside our Content Marketing Manager on a small team that treats organic search and AI discovery as a core pipeline channel.

You will own day-to-day execution of Creta’s Answer Engine Optimization (AEO) and SEO program. Roughly 70 to 80 percent of your time goes to scaling organic search and AI visibility. The rest goes to growth experiments on new acquisition channels and conversion levers.

This is a high-ownership, hands-on role. You will run the systems that make Creta’s organic engine work: the AI content workflows, the technical foundation, the measurement, and the testing roadmap. The Content Marketing Manager leads writing; you own how that content gets found, cited, and converted. You will also work with web development, product marketing, demand generation, and revenue operations, and report results straight to marketing leadership.

AEO and Organic Search

• Grow Creta's visibility, citation share, and narrative accuracy across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews through content structure, schema, entity consistency, and third-party mentions.
• Build and maintain our list of priority queries and prompts. That means the comparison, evaluation, and industry questions buyers ask in ChatGPT, Perplexity, Google, and other engines, ranked by pipeline potential and mapped to the pages that should win them.
• Decide which net-new pages we create and which existing pages get refreshed or restructured, in partnership with our Growth Content Manager.
• Partner with our Growth Content Manager to refine our Air Ops workflows so briefs and refreshes include the right SEO and AEO requirements.
• Lead technical SEO across crawlability, indexation, rendering, internal linking, redirects, canonicalization, and site architecture. Work directly in our Webflow CMS to ship fixes, and partner with web development on larger changes.
• Build an off-site presence program across review platforms, analyst and industry directories, third-party roundups, partner pages, and communities where answer engines source their information.
• Make sure every product launch and rename gets organic coverage from day one, working with product marketing on URLs, redirects, schema, and answer content.
• Turn questions from sales calls, support conversations, community threads, and search data into a…