Membership and Marketing Coordinator

Membership and Marketing Coordinator

The Membership and Marketing Coordinator is responsible for achieving AIEN’s membership recruitment and retention goals, managing the association’s social media platforms, and assisting with the implementation of marketing plans for the association’s annual events, AIEN Foundation launch and other initiatives.

If you would enjoy working with a global community of professional energy negotiators (members of AIEN are commercial, legal and technical professionals) and a small and mighty, solutions-oriented team of Houston-based association professionals, read on. We seek a creative, attentive, well-organized, flexible self-starter with strong customer service and marketing skills. The candidate should be strategic, while also managing day-to-day membership and event marketing tasks.

Founded in 1981, the Association of International Energy Negotiators is an independent not-for-profit professional membership association that supports international energy negotiators around the world and enhances their effectiveness and professionalism in the international energy community.

This position is responsible for:

• achieving the Association’s membership recruitment and retention goals
• engaging and supporting members
• helping to plan and implement marketing campaigns across the Association and newly formed Foundation
• supporting growth in regions around the world
• collaborating across all activities with:
  Executive Director, Assistant Executive Director (AIEN’s marketing lead), Signature Event Manager and Global Chapter Events Coordinator

• Support VP Membership and Membership Committee
• Coordinate membership campaigns:
  • Dues campaign mass communication to members (fall/spring)
  • Membership Challenge (winter/spring)
  • Leavers Campaign (fall/winter)
  • Surveys and Special Campaigns
  • First-year membership onboarding
• Serve as the primary point of contact for membership by responding to telephone and e-mail inquiries
• Process membership applications, membership renewals, and reinstatements promptly
• Create new members/applicant data reports for approval by the membership committee and Board of Directors on a monthly basis
• Maintain and update a highly accurate membership database, including creating new member records, updating existing records, reaching out to update contact information, and deleting duplicates
• Support lead generation for AIEN’s foundation, Foundation of International Energy Negotiators, Inc (FIEN)
• Develop reports that provide statistical information on AIEN membership as well as recruitment and retention goals
• Other membership and marketing activity in support of AIEN’s Strategic Plan

In collaboration with Assistant Executive Director (AIEN’s Marketing lead):

• Develop and oversee production of all membership materials, including correspondence, prospect mailings, automated marketing campaigns, social media campaigns and special appeals
• Design and implement an automated onboarding email campaign for new members
• Design and implement an automated engagement email campaign for renewing members
• Develop outreach strategies for lapsed members
• Manage segmented email marketing campaigns, including template creation, content and inputting graphics as needed
• Monitor and update website
• Post regional event information in partnership with the Global Chapter Events Coordinator
• Collaborate on updates to the Association Management System

• Develop strategy across all platforms
• Manage social media calendar
• Execute 2 – 10 social media posts weekly, in partnership with the Global Chapter Events Coordinator

• Coordinate with the Global Chapter Events Coordinator to staff Houston Events, support Women Negotiators, Young Negotiators, New Energy Taskforces and Foundation growth
• Coordinate with the Manager, Signature Events, to support membership recruitment and engagement around each event. Develop strategies and create content
• Participate in process improvement initiatives across AIEN
• Work collaboratively with the team to assist with content creation for Signature events where needed.
• Other duties as assigned

• Minimum two years in membership, marketing and/or volunteer engagement

• Accountability
• Association/Non-Profit
• Collaboration
• Customer service
• Data analysis
• Deadline management
• Digital marketing
• Graphic design
• Time management
• Volunteer management
• Writing

• Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.);
  Mail Chimp or other mass email software, Association Management Systems (Matrix Maxx preferred);
  Word Press, Google Analytics