Area Sales Manager

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The Multi-Branch Sales Manager is responsible for all revenue-producing sales activity across multiple branch locations, overseeing a combined sales force of 20 to 60 Comfort Advisors, sales-focused technicians, and inside-sales/rehash personnel. This role directly drives sales execution, margin protection, and disciplined selling processes across a combined portfolio generating $15 million to $35 million in annual revenue.

This leader ensures that each branch executes a consistent, high-performance sales process—maximizing conversion, growing average ticket, increasing service-to-install opportunity generation, and building a winning culture grounded in accountability, urgency, and results.

The Multi-Branch Sales Manager partners closely with Branch GMs, Service Managers, Dispatch Team, Install Leaders, and Marketing to optimize the full customer journey—from booked call to sold job to completed install.

• Lead the full sales organization across multiple distinct branches, each with its own GM, culture, and operating structure.
• Provide direct leadership to 20–60 total sales personnel, including Comfort Advisors, sales-minded technicians, rehash/inside-sales roles, and support staff.
• Conduct routine on-site visits at both branches to monitor performance, deliver training, and reinforce sales expectations.
• Build a unified yet branch-appropriate sales culture emphasizing urgency, professionalism, and disciplined, customer-centered selling.

• Implement and enforce Call-by-Call Management ensuring lead coverage, disciplined execution, and real-time coaching.
• Ensure consistent execution of option-based selling, good/better/best choices,
  HVAC
  -plumbing-electrical upsells, membership offerings, and accessory sales.
• Monitor and act on all sales KPIs across both branches, including:
  • Close rate
  • Average ticket / revenue per lead
  • Gross margin % on sold jobs
  • Tech-generated leads
  • Financing utilization
  • Discount governance compliance
• Identify performance gaps and deploy structured improvement plans for individuals and branches.

• Own revenue performance across each site.
• Drive revenue lift through stronger lead handling, sales discipline, and improved opportunity conversion.
• Partner with Dispatch, Install and Service leaders to ensure capacity alignment, predictable scheduling, and closed-loop communication on job quality and margin.
• Enforce pricing standards and protect gross margin through strict adherence to discount rules and centralized pricing systems.
• Support peak-season readiness strategies and off-season demand creation.

• Conduct daily and weekly coaching sessions using recorded calls, ride-alongs, role play, and performance reviews.
• Utilize AI-enabled coaching tools (e.g., Rilla Voice) for script adherence, objection handling, and process reinforcement.
• Build and maintain standardized sales training content for onboarding, seasonal readiness, and continuous development.
• Create individualized development plans for Comfort Advisors and high-potential technicians.

• Lead with intensity, urgency, and a “stay until it’s closed” mindset that matches a high-volume sales environment.
• Set clear expectations, run structured performance rhythms, and consistently hold teams…