Regional Sales Manager

As a Regional Sales Manager – Aftermarket, you will drive growth of Power Technique’s service and parts business within your assigned region by developing strong relationships with heavy construction equipment dealers, Caterpillar dealers, rental companies, and portable equipment distributors.

• Develop and strengthen customer relationships to grow aftermarket sales within existing accounts and identify new business opportunities.
• Conduct regular dealer visits and build relationships with key fleet, parts, service, and aftermarket contacts.
• Promote service offerings, parts, remanufactured equipment, major repairs, refurbishments, and service agreements to increase aftermarket business.
• Partner with Service Center Managers to coordinate customer needs, service opportunities, and service center workload.
• Manage service leads and develop maintenance programs tailored to local customer needs.
• Work with dealer partners to maintain appropriate parts inventory and turnover to support fleet uptime and maximize sales.
• Ensure service engineering change bulletins are completed throughout the dealer network in a timely manner.
• Train and support dealers in the use of service applications and tools to create an efficient transactional experience and provide strong customer and warranty support.
• Maintain strong knowledge of our service and parts offerings, business practices, and systems, including Office 365, PowerBI, Cloud for Customers (C4C), and SAP.

This role requires extensive travel, up to 60% of the time, by car or air throughout the assigned territory, with occasional global travel as business needs require.

This position has no supervisory responsibilities.

Your skills and experience

Bachelor’s Degree Preferred, Or Equivalent Relevant Experience.

You must maintain a valid driver’s license and an acceptable driving record.

Two to three years of sales experience in portable industrial or construction equipment, parts, or service is preferred. Experience working with distributors, rental companies, or within the construction industry is a plus. Candidates with hands‑on technical service, service coordination, or operations management experience who are interested in moving into sales will also be considered.

• Strong written and verbal communication skills, including the ability to prepare business correspondence, reports, and required monthly reporting.
• Able to effectively present information and respond to questions from managers, customers, clients, and other audiences.
• Able to read and understand business, technical, and regulatory information.
• Spanish language skills are preferred.
• Comfortable working with basic business math, including fractions, percentages, ratios, and proportions.
• Strong problem‑solving skills with the ability to gather information, evaluate situations, and determine practical solutions.
• Able to understand and navigate a complex supply chain to support business and customer needs.
• Able to work effectively in a fast‑paced, high‑demand environment.
• Actively participate in company training and pursue opportunities to strengthen skills and knowledge.
• Open to learning new approaches and sharing knowledge with colleagues and customers.
• Maintain strong knowledge of service and parts offerings and continue developing an understanding of the business and its culture.
• Working knowledge of computers, smartphones, Outlook, and Microsoft Office applications.
• Comfortable learning and using business and communication systems required for the role.
• Experience with sales or customer relationship management databases is preferred.
• Experience in CRM tools such as Salesforce and/or Cloud 4 Customer is…