Head of Branded Sales - Gulf Fuel

The Head of Branded Sales - Gulf Fuel will lead the national sales strategy and execution for Gulf’s branded fuel business, driving growth across distributor and retail partnerships while developing and leading a remote sales organization.

This leader will be responsible for both expanding existing customer relationships and developing new business, with a focus on growing branded locations, fuel volume, market share and profitability. The role requires a highly commercial, relationship-driven sales leader who can navigate complex, long-cycle negotiations and build lasting partnerships in a competitive fuel market.

Success will require a leader who is humble, driven, and resourceful , with the ability to build credibility with customers, develop the sales team and deliver sustainable growth.

The successful candidate will be:

• Humble and hungry: Driven to win with team success paramount to personal recognition.

• Relationship-oriented: Comfortable investing the time required to build trust and credibility with customers.

• Commercially savvy: Able to negotiate sophisticated deals while balancing volume, margin and long-term value.

• Resourceful: Able to find creative solutions to provide value for customers beyond price.

• Resilient: Comfortable operating in a demanding sales environment with complex negotiations and long sales cycles.

• A developer of people: Focused on coaching, empowering and strengthening the sales organization rather than personally owning every customer relationship.

• Customer-focused: Willing to be present and engaged when key customers and relationships require senior leadership attention.

Sales Strategy and Growth

• Develop and execute the national sales strategy and business plan for Gulf’s branded fuel and franchise businesses.

• Drive growth across both existing and new markets, customers and territories.

• Identify opportunities to expand the Gulf-branded network, increase fuel volume and improve overall account performance.

• Establish and manage sales goals and performance metrics, including site count, average gallons per site, total fuel volume and margin per gallon.

• Build a strong pipeline of new business opportunities while recognizing the long sales cycles associated with distributor and retailer relationships.

• Monitor market conditions, customer needs and competitive activity to adjust sales strategies and identify opportunities for growth.

• Build and maintain strong relationships with distributors, retailers, fuel station operators and other channel partners.

• Serve as a trusted senior partner to key customers, maintaining strong engagement with the organization’s most important accounts.

• Strengthen existing partnerships and develop new customer relationships while expanding into new territories and markets.

• Develop creative, value-driven solutions that differentiate Gulf beyond price and strengthen long-term customer loyalty.

• Partner with customers to identify opportunities to increase volume, improve performance and expand the Gulf brand.

• Lead complex, long-cycle negotiations for fuel supply agreements, pricing, volume commitments and related commercial terms.

• Develop deal structures that balance customer needs with Gulf’s growth and profitability objectives.

• Partner with Legal, Finance and other internal stakeholders to evaluate and finalize commercial agreements.

• Navigate challenging negotiations with persistence, sound judgment and a solutions-oriented approach.

• Maintain strong customer relationships throughout the negotiation and contracting process.

• Lead, coach and develop a geographically dispersed sales organization.

• Set…