Manager of TikTok Growth and Social Commerce

Manager of Tik Tok Growth and Social Commerce

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Soni is partnering with a growing consumer brand to identify a Head/Manager of Tik Tok Growth & Social Commerce. This leader will own the brand’s Tik Tok ecosystem, driving both creative strategy and performance-focused execution. The role oversees Tik Tok content, creator partnerships, social commerce, and platform innovation with the goal of accelerating engagement, audience growth, and revenue.

$/yr - $/yr

• Develop and lead a comprehensive Tik Tok growth strategy focused on awareness, engagement, and conversion.
• Build, manage, and scale a network of creators and influencers to support high-volume content production.
• Oversee Tik Tok Shop strategy and execution, including listings, promotions, and live shopping initiatives.
• Lead content planning, production workflows, and optimization across internal teams and external partners.
• Analyze performance metrics to inform strategy, improve ROI, and evolve channel priorities.
• Identify and integrate emerging Tik Tok trends and platform opportunities.
• Collaborate closely with Creative, Marketing, eCommerce, and Analytics teams to support broader brand goals.

• Experience leading Tik Tok Shop or other social commerce programs.
• Proven ability to build and execute Tik Tok strategies that drive measurable business results.
• Comfortable managing significant content volume, creator relationships, and performance targets.
• Ability to operate at both strategic and hands‑on levels.
• Strong analytical, reporting, and optimization skills.
• Experience supporting DTC, consumer, or omnichannel brands is preferred.

$120,000 - $130,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, and other job-related qualifications.

Mid‑Senior level

Full‑time

Marketing