Head of TikTok Growth & Social Commerce

Job Title: Head of Tik Tok Growth & Social Commerce

Reports To: Director of eCommerce

Location: Remote with onsite requirement in Howell, NJ once per week or every two weeks.

Job Type: Full-time | 9 AM – 5 PM

Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories—from fitness and wellness to home, pet care, and supplements. We scale rapidly on platforms like Shopify, Amazon, and Tik Tok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.

We’re looking for a Head of Tik Tok Growth & Social Commerce to lead and monetize our Tik Tok presence. This role combines creative strategy with performance-driven execution—building a creator‑led ecosystem that drives both brand awareness and sales growth. You’ll lead Tik Tok operations end-to-end, from influencer partnerships and content production to live shopping and analytics.

• Develop and execute a full-funnel Tik Tok growth strategy focused on engagement and conversions.
• Build and scale a high-performing creator and influencer network.
• Launch and manage a scalable Tik Tok internship program producing 500+ videos/month.
• Oversee Tik Tok Shop performance, including listings, campaigns, and live commerce events.
• Lead analytics and reporting on ROI, engagement, and creator performance.
• Stay ahead of Tik Tok trends, integrating 4+ new trends monthly into strategy.
• Collaborate cross-functionally with Creative, Marketing, and Analytics teams.

• Experienced in creator marketing, influencer programs, or DTC brand growth.
• Deep understanding of Tik Tok trends, culture, and monetization strategies.
• Data-driven mindset with proven ability to scale performance campaigns.
• Strong communicator who builds trust with creators and internal teams.
• Hands‑on, innovative, and thrives in fast‑paced environments.

• Proven experience in Social eCommerce sales, especially Tik Tok Shop and live commerce.
• Skilled in full-funnel Tik Tok strategy (awareness → conversion).
• Comfortable managing large GMV volumes and performance targets.
• Both architect and operator — able to scale systems or jump in hands‑on.
• Data‑obsessed, using insights to make content sell.
• Experience scaling creator programs for DTC or omnichannel brands.

Join a fast‑growing ecommerce company where your ideas matter and your growth is part of our mission. At Chai Vision, we’re scaling quickly, building boldly, and redefining what a modern ecommerce team looks like.

We move fast, collaborate deeply, and give our people the space and support they need to thrive. Along with a culture built on innovation and teamwork, we offer benefits that reward your hard work and fuel your growth.

Here’s what you can look forward to:

• 10 days of PTO to relax, recharge, and reset
• 15 days of a flexible holiday schedule so you can celebrate what matters to you
• Medical insurance with 50% of premiums covered
• 401(k) with company match up to 4% to invest in your future
• Continued education opportunities to keep your skills sharp
• Holiday and birthday gifts— we celebrate our people
• A collaborative, high-energy environment where ideas become action
• Real room to grow as we scale!

If you thrive in a fast-paced, creative atmosphere and want to help grow eCommerce brands, you’ll love working here!